Vitamins, Diet and Sports Nutrition

Optimum Nutrition 'Leads the Whey' with new protein mix flavors
DOWNERS GROVE, Ill. - Optimum Nutrition on Thursday announced that chocolate-dipped banana is the winner of its "Lead the Whey" flavor contest, which took place in the fall of 2015. The contest featured three flavors – chocolate-dipped banana, mango and blueberry cheesecake – vying to become the newest permanent addition to the array of flavors already offered by Optimum Nutrition.
'The Big Hurt' named brand ambassador for Direct Digital's Nugenix
CHARLOTTE, N.C. - Direct Digital on Thursday announced it has teamed up with Major League Baseball Hall of Famer Frank Thomas to promote its Nugenix brand, a dietary supplement male vitality product.

Me+My battles digestive issues with two new dietary enzyme supplements
GNC board explores possible sale of company

PITTSBURGH - GNC Holdings on Monday announced that its board of directors has commenced a review of a wide range of strategic and financial alternatives to increase shareholder value, incuding a possible sale of the company.
Perrigo names new leader of company's Branded Consumer Healthcare division

DUBLIN - Perrigo on Thursday announced that Sharon Kochan, Perrigo EVP and general manager, international, will have expanded responsibilities that will now include providing leadership and strategic direction to the company's Branded Consumer Healthcare segment following the resignation of Marc Coucke, who previously served as EVP and general manager of the BCH segment.
Living Essentials supports Special Operations Warrior Foundation with limited-edition 5-Hour Energy

FARMINGTON HILLS, Mich. - Living Essentials, distributor of 5-hour Energy shots, continues to support military causes with the debut of a limited edition, Extra Strength Cherry flavor 5-hour Energy shot.
NBTY backs MET-Rx line extensions with extensive ad campaign

RONKONKOMA, N.Y. - NBTY on Wednesday unveiled three new lines of innovative products across its MET-Rx portfolio. In addition to the product innovation, the brand is launching a full packaging refresh and a national advertising campaign. To help bring this to life, MET-Rx has partnered with Joey Bosa, a collegiate defensive end and one of the top projected 2016 football prospects.
Researchers find four supplements that boost efficacy of antidepressants

PARKVILLE, Australia - An international evidence review has found that certain nutritional supplements can increase the effectiveness of antidepressants for people with clinical depression.

Omega 3 fish oils, S-adenosylmethionine (SAMe), methylfolate (bioactive form of folate) and vitamin D, were all found to boost the effects of medication.
Sundown Naturals launches 'Reach for the Orange' tour, television campaign

RONKONKOMA, N.Y. - Sundown Naturals on Monday officially launched the "100% Goodness Tour" in support of goodness in all its forms. For three months the "Sundown Naturals 100% Goodness Tour" will travel cross-country to bring people together to celebrate wellness.
Perrigo names new CEO following departure of Joseph Papa

DUBLIN - Perrigo on Monday announced the appointment of John Hendrickson as CEO, effective immediately, following the resignation and departure of Joseph Papa.

Vitamins, Diet and Sports Nutrition

Optimum Nutrition 'Leads the Whey' with new protein mix flavors

'The Big Hurt' named brand ambassador for Direct Digital's Nugenix

Me+My battles digestive issues with two new dietary enzyme supplements

GNC board explores possible sale of company

Perrigo names new leader of company's Branded Consumer Healthcare division

Living Essentials supports Special Operations Warrior Foundation with limited-edition 5-Hour Energy

NBTY backs MET-Rx line extensions with extensive ad campaign

Researchers find four supplements that boost efficacy of antidepressants

Sundown Naturals launches 'Reach for the Orange' tour, television campaign

Perrigo names new CEO following departure of Joseph Papa