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Probiotics, protein, vitamin D among top drivers
The specialty channel, including natural grocery and vitamin retailers, has long been a fair prognosticator of what might be coming down the line in the natural health space for mass, food and drug retailers. Those are the channels where many of the early adopters are presumed to shop, though conventional retailers may in fact be capturing their fair share of those consumers today.
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Convenience, taste keep gummies on top
As a format, adult gummy vitamins continue to trend well. The adult gummy segment grew by 23% in the first quarter of 2016, significantly outpacing the kids gummy section that dropped by 8% in sales over the same period, according to Matthew Farrell, president and CEO for Church & Dwight.