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Vitamins, Diet and Sports Nutrition

  • Prestige Brands brings probiotics and electrolytes together in latest Little Remedies product launch

    TARRYTOWN, N.Y. - Prestige Brands on Tuesday announced the newest innovation to help parents raise healthy and happy babies - Little Remedies Probiotic Plus Electrolytes. 
     

  • Feosol targets younger consumers, boomers, athletes

    SOMERSET, N.J. — Meda Consumer recently updated its website supporting Feosol, featuring an easy-to-navigate menu of information for consumers looking for answers behind why their practitioner recommended iron supplementation, and which supplement is best for them. The website breaks iron supplementation down into pragmatic, easy-to-understand terms.

  • Mineral supplement brands broaden consumer base

    After a hiccup in the iron supplement production chain last year, iron is looking solid for a resurgence in sales. Such brands as Feosol, powered by Meda Consumer, are ramping up messaging to such traditional target markets as young women with heavy menstruation, pregnant women and the aging population, all consumer bases who may need to supplement their diets with iron.

  • KT Health announces Rio 2016 partnerships

    AMERICAN FORK, Utah — In preparation for this year’s summer Olympics, KT Health added official partnerships with six U.S. Olympic national governing bodies — USA Cycling, USA Gymnastics, USA Track & Field, USA Triathlon, USA Rugby and USA Wrestling — bringing the total to seven when including its partnership with U.S. Soccer that began in 2014.

  • Breaking through the sea of sameness

    There were more than 2,400 health, beauty and wellness items launched in 2015. And if historical percentages play out, of those less than 10% will emerge as successful brands with “staying power.”

  • Summer Olympics to boost interest in tape, wraps

    Mark your calendars, because on Aug. 5 the world will be tuning into coverage of the 2016 Summer Olympics in Brazil, and shortly thereafter millions of weekend warriors and fantasy athletes will be looking on drug store shelves for the latest kinesiology tape or copper compression wraps to either relieve the aches and pains generated by pick-up basketball games or beach volleyball tournaments, or to prevent sore muscles in the first place.

  • Kantar Retail Drug Channel Workshop charts present, future of retail health and wellness

    The drug channel is undergoing massive transformation as a new age of healthcare consumerism is driving a new retail-ization of healthcare. "The old paradigm of a patient is now a consumer looking for information," said Kantar Retail director Brian Owens, setting the table for two days of intense discussion and in-depth presentations at the group's annual Drug Channel Workshop last week.
     

  • Piping Rock Health Products taps 30-year veteran for VP customer development and strategic planning role

    RONKONKOMA, N.Y. – Piping Rock Health Products on Monday announced the hiring of Richard Scoza as VP customer development and strategic planning. Scoza will be responsible for creating strategic initiatives to drive growth and development for the wholesale division of Piping Rock Health Products, including its Nature’s Truth and Sundance Vitamins brands and store brands.
     
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