Vitamins, Diet and Sports Nutrition

RONKONKOMA, N.Y. — NBTY has been named a silver winner in the category “Most Socially Responsible Company of the Year” by the Best in Biz Awards, the company announced Thursday. 

LOS ANGELES — Maloof Ventures announced on Friday the launch of Never Hungover at GNC. Never Hungover is a dietary supplement that is comprised of a natural vitamin blend, antioxidants, amino acids, nutrients and minerals packaged as a 2-oz. serving. 

The hangover shot is designed to take up to an hour before or while consuming alcohol, and experiences optimal results when taking one bottle per four drinks. 

According to a study published in the Journal of Clinical Psychology, leading up to January 2013, 45% of Americans made a New Year’s resolution. Of those, 38% were weight-related resolutions. In fact, losing weight was the No. 1 resolution, beating out “getting organized” and “spend less, save more.”

TORONTO — Soho Flordis is in the process of launching Calorease, a dietary supplement that helps bind to the fat in foods and reduce caloric intake up to 500 calories a day. One of the differentiators setting this diet aid apart from other supplements is the active ingredient — FBCx (α-cyclodextrin), a stimulant-free, heart-healthy fiber. FBCx binds up to nine times its weight in fat from food, safely removing it from the body before it can be absorbed.

LOS ANGELES — Natrol is launching a new line of chewable and gummy multivitamins for children under a license that will better resonate with today’s tablet-toting mom — Angry Birds.               

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

(For the full category review, including sales data, click here.)

DENVER — Anyone following the Kardashians would know what’s old is new again. Star Kim Kardashian credits her recent 50-lb. post-baby weight loss to the Atkins diet. Consumers have been picking back up on the low-carb craze for a while now. Sales of Atkins Advantage bars are up 23.3% to $122.1 million, and Atkins Advantage shakes are up 19.7% to $97.4 million for the 52 weeks ended Nov. 3, 2013, according to IRI across total U.S. multi-outlets.

Sales of vitamins and minerals represent a $6.5 billion book of business that’s growing at a 5.2% clip across total U.S. multi-outlets for the 52 weeks ended Nov. 3, 2013, according to IRI.

(For the full category review, including sales data, click here.)