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Living Essentials donates almost $350,000 to Living Beyond Breast Cancer
FARMINGTON HILLS, Mich. — Living Essentials on Friday announced a donation of $344,269.20 to Living Beyond Breast Cancer, a national nonprofit education and support organization serving women and families affected by breast cancer. The total amount of the donation is based on a donation of five cents from the sale of every bottle of the limited edition, specially marked Raspberry Flavored 5-hour Energy sold between Aug. 15 and Dec. 31.
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Mintel: Energy drink category up despite health concerns
CHICAGO — According to new research from Mintel, nearly 6-in-10 Americans who are current energy drink or shot users say they worry about the safety of these beverages.
Despite fears over safety, the energy drink, shot and mix category has beat back detractors to show consistent annual growth from 2008 to 2013 sales. The market reported a 17% increase in 2012 and is projected to repeat that growth rate in 2013.