Vitamins, Diet and Sports Nutrition

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

(For the full category review, including sales data, click here.)

DENVER — Anyone following the Kardashians would know what’s old is new again. Star Kim Kardashian credits her recent 50-lb. post-baby weight loss to the Atkins diet. Consumers have been picking back up on the low-carb craze for a while now. Sales of Atkins Advantage bars are up 23.3% to $122.1 million, and Atkins Advantage shakes are up 19.7% to $97.4 million for the 52 weeks ended Nov. 3, 2013, according to IRI across total U.S. multi-outlets.

Sales of vitamins and minerals represent a $6.5 billion book of business that’s growing at a 5.2% clip across total U.S. multi-outlets for the 52 weeks ended Nov. 3, 2013, according to IRI.

(For the full category review, including sales data, click here.)

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

(For the full category review, including sales data, click here.)

Television personality Dr. Oz may have become the Oprah of the diet-aid category with a recommendation made on one of his programs that users try raspberry ketone for weight loss.

(For the full category review, including sales data, click here.)

SOLON, Ohio — Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data web site, ECRMData.com. ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

WASHINGTON — The Council for Responsible Nutrition on Tuesday named seven newly seated directors to its governing board, and three newly appointed committee chairs.

The seven new executives joining CRN’s Board of Directors are: Mark Hartman, Banner Life Sciences; Connie Hallquist, Healthy Directions; Mark LeDoux, Natural Alternatives International; Bret Scholtes, Omega Protein/Nutegrity; Jennifer Spalding, Abbott Nutrition; Steve Strickland, Sensient Pharmaceutical Coating Systems; and James Watson, Watson.

WASHINGTON — The Federal Trade Commission on Tuesday announced a law enforcement initiative stopping national marketers that used deceptive advertising claims to peddle fad weight-loss products, from food additives and skin cream to dietary supplements.