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Vitamins, Diet and Sports Nutrition

  • ERSP recommends weight-loss supplement manufacturer modify claims

    NEW YORK — The Electronic Retailing Self-Regulation Program on Wednesday determined the National Weight Loss Institute can support general weight-loss claims made in direct-response advertising for Prevoxin, a dietary supplement intended to promote weight loss, but recommended the marketer modify or discontinue certain claims.

  • GNC launches new brand campaign

    PITTSBURGH — GNC on Tuesday announced the launch of its new brand campaign, "Respect Yourself," celebrating individuals who enjoy great self-respect by living a healthy lifestyle. This campaign builds on GNC's brand mission, since 1935, to provide consumers with health and wellness solutions in order to help them live a better life.

  • Supplement may reduce gestational diabetes risk in some women, study finds

    NEW YORK — A nutritional supplement may help ward off gestational diabetes in pregnant women, according to a new study.

    The study, conducted by researchers at Italy's University of Messina and published in the journal Diabetes Care, found that pregnant women with family histories of Type 2 diabetes who received myo-inositol saw a significant reduction in the incidence of gestational diabetes, a condition that causes high blood sugar in some pregnant women.

  • Swisse Wellness launches supplement line at Walgreens

    NEW YORK — A line of OTC products from Australia will hit the shelves of Walgreens Friday.

    Swisse Wellness announced plans to roll out its line of multivitamins and other products in October 2012, hiring actress Nicole Kidman as the spokeswoman for the brand.

    An announcement on the company's website noted that the release would coincide with Super Bowl XLVII on Sunday as it touted its Ultivite multivitamins, Swisse Ultiboost Liver Detox and Swisse Ultivite + Energy.

  • Citizen's Petition asks that behind-the-counter status be mandated for St. John's Wort

    SAN RAFAEL, Calif. — Pharmacists Planning Services, Inc. earlier this month filed a Citizen's Petition with the Food and Drug Administration calling to move St. John's Wort, a mood enhancing supplement, behind the counter. 

  • Oceans Omega launches omega-3 enhanced water

    PARAMUS, N.J. — Oceans Omega on Monday launched Omega Infusion, an omega-3 EPA/DHA enhanced water product with initial placement within Giant Food.

    "Delivering heart healthy omega-3 fatty acids in enhanced water is something we've been developing for years," stated Volker Berl, chief technology officer Oceans Omega. "Our proprietary delivery system is transforming the beverage industry by including ingredients like Omega-3 EPA/DHA."

  • Marketing white paper: Most women are motivated to buy 'healthy'

    SAN FRANCISCO — Three-in-four women today are motivated to be healthy, and most (82%) believe they will suffer negative consequences if they don't pursue that healthier lifestyle, according to a white paper released by Anthem Worldwide on Tuesday titled, “What Women Really Want From Health And Wellness.” 

  • New GetAwayGrey natural supplement offers alternative to hair dyes

    CHARLESTON, S.C. — Startup company GetAwayGrey is offering an alternative way to battle gray hair with its new nutraceutical multivitamin that is designed to reverse and prevent gray hair.

    The product is an alternative to the use of hair dyes, which contain irritating and potentially toxic chemicals.

    GetAwayGrey, which is an alternative to the use of hair dyes, works on an entirely different principle than dyes and chemicals by addressing the underlying cause of grey hair: Hydrogen peroxide removes pigment from hair before it grows.

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