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Erba Vita preparing to launch Italian supplement line into U.S. market
ANAHEIM, Calif. — Erba Vita on Monday announced its entry into the U.S. market with a line of supplements, including Propolis, a resinous material collected by honeybees from tree buds and other plant sources shown to benefit the immune system.
"Erba Vita has been helping Italians naturally live 'la dolce vita' for decades, and we are thrilled to finally bring this innovative line of products to American consumers," stated Angela Butler, director of Erba Vita USA.
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True Drinks launches kids' Aquaball healthy beverages
IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider, has launched a new marketing campaign behind its healthy kids' drinks in support of First Lady Michelle Obama's "Let's Move!" healthy food and exercise campaign to battle childhood obesity.