Vitamins, Diet and Sports Nutrition

SAN FRANCISCO — Three-in-four women today are motivated to be healthy, and most (82%) believe they will suffer negative consequences if they don't pursue that healthier lifestyle, according to a white paper released by Anthem Worldwide on Tuesday titled, “What Women Really Want From Health And Wellness.” 

CHARLESTON, S.C. — Startup company GetAwayGrey is offering an alternative way to battle gray hair with its new nutraceutical multivitamin that is designed to reverse and prevent gray hair.

The product is an alternative to the use of hair dyes, which contain irritating and potentially toxic chemicals.

GetAwayGrey, which is an alternative to the use of hair dyes, works on an entirely different principle than dyes and chemicals by addressing the underlying cause of grey hair: Hydrogen peroxide removes pigment from hair before it grows.

GEORGIA, Vt. — Perrigo Nutritionals is introducing new packaging that the company said would make providing nutrition to infants more convenient.

CHICAGO — One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

SAN CLEMENTE, Calif. — Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

“Overall the gummy vitamin category is up by 19% year over year, with the new sugar-free trend emerging," stated Claire Polson, national sales and marketing manager for Hero Nutritionals. “Additionally, the supplement alternative sweetener category grew by 10%, with the children’s multivitamin category driving it at 23% growth as compared to 2011.”

CHICAGO — Growth in 2013 will be slow-going in the first half of 2013 but will pick up at the end, suggested James Russo, SVP global consumer insights for Nielsen, during a webinar Wednesday afternoon. "The consumer remains in maintenance mode," he said. "Consumers are being pragmatic in their spending. Uncertainty dominates."

NEW YORK — Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

NEW YORK — The National Advertising Division on Tuesday recommended that Nature’s Answer discontinue a wide range of Internet advertising claims for “Bio-Strath,” including claims that the supplement benefits children with ADD/ADHD, pregnant women, people recovering from cancer treatments, people with dementia and people with diabetes.

Nature's Answer agreed to comply.