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New products meet demand for probiotics
NEW YORK — A recent survey commissioned by Dannon found that 68% of consumers believe certain probiotics help regulate the digestive system, yet one-third of Americans agree that they don’t get enough probiotics in their average daily diets.
That suggests an upside for an already hot category — sales of probiotics were up 16.2% across all channels to $232 million for the 52 weeks ended Oct. 28, according to SymphonyIRI Group data.
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Medagate launches first dual network healthcare spending card
ATLANTA — Medagate, a wholly owned subsidiary of InComm Holdings, on Monday announced the launch of the MasterCard Dual Value Health Card, the first dual network healthcare spending card. The Dual Value Health Card enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives.