Vitamins, Diet and Sports Nutrition

Nature’s Truth this week announced the introduction of five new farm-fresh powders to their expanding product line. The new, innovative powders supply nutrients in a convenient way that goes beyond the traditional capsule or tablet that consumers are used to.

A staunch legislative advocate of the dietary supplement and over-the-counter medicine industries earlier this week announced his retirement from the Senate. On Tuesday, Sen. Orrin Hatch, R-Utah, announced on Twitter that he will not be defending his Senate seat in 2018.

Vitamin Packs, a personalized vitamin subscription service, on Tuesday unveiled two new products — its Foundational Multi and Pre-Post Natal Multi.

One Brands on Tuesday launched their newest flavor, Red Velvet Cake online and in specialty stores nationwide.

To help mitigate the risk of autistic traits in children exposed to antiepileptic drugs in utero, women may benefit from folic acid supplementation before they get pregnant, according to a late December article published in JAMA Neurology. Fertile women using antiepileptic drugs should take folic acid supplements continuously, the study concluded.

Helen of Troy will be selling its direct-to-consumer nutritional supplements and health guidance segment Healthy Directions. The El Paso, Texas-based company will be divesting the division to privately held VMS company Direct Digital for roughly $46 million in cash and a supplemental payment with a target value of $25 million that will come on or before Aug. 1, 2019, Helen of Troy said.

Famous for its easy-to-follow diet plan, SlimFast last week introduced its the SlimFast Bake Shop featuring new meal replacement cookies and bars.

SlimFast last week introduced four new Boosters, SlimFast-branded diet aid supplements, to perfectly complement the SlimFast Plan.