Vitamins, Diet and Sports Nutrition

Nature's Way Brands on Wednesday introduced a new line of Single Herb Powders made with premium, dried herbs. The full line includes three herbal powders, selected for their unique health properties: Standardized Turmeric Powder to support joint health, Beet (Beta vulgaris) Root Powder containing energy-supplying sugars and starches and Activated Coconut Charcoal Powder for internal cleansing.

Goddess Garden Organics recently augmented sensory health and wellness merchandising assortments with a line of wearable aromatherapy accessories and essential-oil roll-on perfumes.

“Aromatherapy’s popularity is quickly becoming mainstream, and the benefits of pure essential oils are undeniable,” stated Nova Covington, CEO Goddess Garden, which operates out of Boulder, Colo. “Our new line lets people enjoy the benefits of aromatherapy on-the-go, with the added bonus of mood-enhancing stones.”

Launching into more than 300 Walmart locations in January, the Boobie Bar origin story is reminiscent of the popular Airborne immune boosting supplements.

The VMS category is mercurial. When a group of ingredients declines, another sector emerges or experiences a renaissance based on consumer interest. As a result, VMS manufacturers say that keeping up with the latest trends is the key to maintaining a steady-growth trajectory across the vitamin category.
 

Supplement usage is at an all-time high, with more than 3-in-4 U.S. adults reporting they augment their wellness routine with a vitamin, mineral or other dietary supplement. That’s according to the 2017 Council for Responsible Nutrition Supplement Survey. These results, industry experts say, show that the industry is building up its credibility among consumers.