Vitamins, Diet and Sports Nutrition

WEST DES MOINES, Iowa — Hy-Vee on Thursday announced two strategic partnerships, one with Orangetheory Fitness and another with Wahlburgers.

 PARSIPPANY, N.J.— The market for digestive health products grew by more than 20% in 2016, according to Kline’s "Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities" published Wednesday.

MORRISTOWN, N.J. — In the recent CARBS (an acronym for Carbohydrate, Appetite Reduction, Blood Sugar and Satiety) study, researchers at Rutgers University observed that a proprietary salacia extract demonstrated appetite reduction, satiety and blood sugar management benefits.

Native to the Indian subcontinent, salacia is a genus of woody climbers well known for its traditional use in Ayurveda as a medicinal food supplement for various health conditions.

FRISCO, Texas — Beáti Naturals on Wednesday launched a new superfood drink that comes in a mocha flavor that is geared toward women and their specific health needs and challenges.

COCONUT CREEK, Fla. — Earlier this month Lifelab Health introduced NuSyllium, a UDSA certified organic psyllium fiber supplement.

“The technology used in the NuSyllium manufacturing process – ‘Perfect Grind for Easy Mixing’ - ensures an easy smooth mix with water or the cold liquid of your choice,” stated Louis Machin, managing director at Lifelab Health. “Our goal is to provide a superior fiber that not only is 100% certified organic, but also gives consumers a pleasant experience when taking the product.”

PALM BEACH GARDENS, Fla. — Nutrition brand Garden of Life and Alicia Silverstone on Thursday announced an innovation to their mykind Organics line of vitamins. The full line of mykind Organics Gummy vitamins are Certified USDA Organic, Non-GMO Project Verified and made from organic fruit and whole-food vitamins.   

WASHINGTON — The final three of nine defendants sued for deceptively marketing dietary supplements will settle charges that the Federal Trade Commission and the State of Maine had filed in February 2017. The agencies charged the defendants with using deceptively formatted radio infomercials and print ads with fictitious endorsers to pitch products they claimed would improve memory and reduce back and joint pain.

AUSTIN, Minn. — Hormel Foods on Friday named Lisa Selk CEO CytoSport. Selk will steer the CytoSport enterprise as it continues to focus on new product innovation and expanded distribution of its sports nutrition products. Selk brings more than 20 years of experience building consumer packaged food brands including Skippy peanut butter, among others.