Vitamins, Diet and Sports Nutrition

RONKONKOMA, N.Y. — The Nature's Bounty Co. on Tuesday announced that it has appointed three additional members to its Scientific Advisory Council. Chaired by David Katz, The Nature's Bounty Co. Scientific Advisory Council is a group of scientists who are considered subject matter experts in different areas of science and nutrition. Each member of the Council is selected for the expertise they bring with regard to specific nutrients of interest that align with the benefit platforms around which The Nature's Bounty Co. innovates.

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it is exploring adding representation for companies in the medical food industry to its mission, following a unanimous vote by the CRN board of directors at its June board meeting to launch an examination of this burgeoning sector of the nutrition category.

DOWNERS GROVE, Ill. — Global performance nutrition leader Optimum Nutrition today announced the arrival of two new options designed to help make protein-rich breakfasts fast and easy and help put fitness goals in reach. The respected fitness nutrition brand is shaking up morning routines with Optimum Nutrition Greek Yogurt Protein Smoothie and Whey & Oats, innovative new start-your-day proteins available at retailers by early July.

SEATTLE — Vitamin Packs on Thursday entered the personalized nutrition market using a proprietary algorithm called Sage that uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer.

LOS ANGELES — Rosa Foods, the makers of Soylent, on Friday announced that the company will test its suite of nutritionally complete, ready-to-drink meals at 18 participating 7-Eleven stores in the Greater Los Angeles area beginning July 10. The 7-Eleven locations currently plan to sell three Soylent flavors: Cacao, Cafe Coffiest and the new Cafe Chai.

LOS ANGELES — As consumers shift toward plant based nutrition and with 36% of Americans eating a vegetarian meal at least once a week, thinkThin recently announced a new range of plant based protein products spanning from high protein bars to protein powders.
 

MONTGOMERY, Ala. — H2-Pharma on Wednesday launched their MultiVitamin ABDEK family of vitamin offerings. MultiVitamin ABDEKs are specifically formulated for individuals with malabsorption conditions, such as Cystic Fibrosis, that have difficulty in absorbing fat-soluble vitamins.

Chicago — SPINS on Thursday named Brian Gillis to lead its growing retail team to accelerate data-driven products and services for North American retailers.