ARTICLES BY THIS AUTHOR
- 7/1/2021
Perfect Corp., Smashbox Cosmetics partner on virtual try-on experience
The Smashbox Eye Genie product matching and virtual try-on experience detects the shape of the user’s eyes and offers product recommendations. - 6/30/2021
Creme of Nature unveils #ShineDifferent campaign, packaging redesign
Creme of Nature updated the packaging of its Argan Oil from Morocco collection and launched the #ShineDifferent campaign. - 6/30/2021
Schick Intuition, Molly Burke partner on inclusive content initiative
Schick Intuition partnered with digital content creator and disability rights advocate Molly Burke on the “Content for All,” initiative, which highlights how brands can make their digital content more accessible. - 6/29/2021
E.l.f. Cosmetics debuts limited-edition Electric Mood collection
E.l.f. Cosmetics’ limited-edition Electric Mood collection features sets created with musicians Tove Lo, Pitizion and Tiana Major9. - 6/28/2021
Chi Vibes elevates hair styling routines
The Chi Vibes collection consists of vegan and paraben-free hair products, as well as a multifunctional styling tool. - 6/25/2021
NYX Professional Makeup names Dignitas as beauty partner
NYX Professional Makeup will work with Dignitas to create content that is centered around self-expression, empowerment and furthering opportunities for underrepresented groups in gaming. - 6/24/2021
CoverGirl reduces plastic in pressed powder packaging
CoverGirl is using 35% less plastic in each compact, including its Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder and Clean Fresh Pressed Powder products. - 6/24/2021
Invisibobble, Crayola partner on limited-edition hair accessories
The invisibobble x Crayola collection consists of limited-edition hair accessories that feature a nostalgic and colorful feel, the company said. - 6/23/2021
W3ll People revitalizes brand direction via new packaging, formulas
W3ll People is celebrating its 13th birthday with new packaging designs, updated formulations and revamped product names. - 6/21/2021
Sormé relaunches cosmetics
Sormé’s product relaunch, which includes lipsticks, balms, bronzer duos and blush sticks, is available at select CVS Pharmacy locations.