Co-Marketing

CINCINATTI — Target is partnering with Always based on insight from the #LikeAGirl campaign, to prevent the loss of confidence in young girls. Together, both brands are supporting Girls on the Run, a nonprofit organization which provides physical activity-based positive youth development program for girls between third to eighth grades.  

NEW YORK — Budweiser is taking its consumers back in time with its latest launch. The limited-edition 1933 Repeal Reserve Amber Lager is brewed from a pre-Prohibition recipe created by Adolphus Busch that didn’t see distribution beyond St. Louis, Mo., due to the 18th Amendment.

BOSTON — Men’s grooming brand Gillette is rolling out new superhero-inspired gift packs and a heroic new marketing campaign as part of its partnership with Warner Bros. Pictures’ forthcoming “Justice League” movie.

The partnership kicked off with a new TV spot highlighting Gillette’s efforts to move beyond providing “The Best a Man Can Get” and offering a shave that’s “The Best a Superhero Can Get.”

STAMFORD, Conn. — To mark the coming release of “Star Wars: The Last Jedi, Philips Norelco is bringing three new shavers to market, all of which are inspired by the film series, for a limited time. The four shavers bring together the company’s technology with new design features that are meant to emulate different “Star Wars” characters.

GOODLETTSVILLE, Tenn. — In celebration of National Literacy Month in September, Dollar General and Kellogg’s are partnering on a new "Here’s My Story" campaign aimed at sharing customers’ personalized literacy and education advancements stories through programs funded by the Dollar General Literacy Foundation.

PORTLAND, Ore. — Natural deodorant maker Schmidt’s Naturals is marking the coming season change with a new scent. The company has teamed up with Edens Garden to create the new Earth + Wood scent.

The new scent is made with essential oils from Edens Garden, which include notes of vetiver and cedarwood, as well as accents of damiana.

SHANGHAI — Chocolate and cocoa maker Barry Callebaut is bringing a new type of chocolate to the world. Ruby chocolate joins milk, dark and white chocolates 80 years after the introduction of white chocolate. The company uses a unique process to bring out the natural berry fruitiness and color precursors naturally present in the ruby cocoa bean.