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Co-Marketing

  • ShopRite and Kimberly Clark come together on National Diaper Bank Network drive

    KEASBEY, N.J. — ShopRite is partnering with Kimberly Clark's Huggies Brand on a plan to donate up to a half-million diapers to the National Diaper Bank Network, a nonprofit organization dedicated to providing diapers to babies in need.
     

  • Alicia Silverstone teams with Garden of Life on new gummy vitamin line

    PALM BEACH GARDENS, Fla. — Nutrition brand Garden of Life and Alicia Silverstone on Thursday announced an innovation to their mykind Organics line of vitamins. The full line of mykind Organics Gummy vitamins are Certified USDA Organic, Non-GMO Project Verified and made from organic fruit and whole-food vitamins.   

  • Bioré launches 2017 limited-edition pore strips

    NEW YORK — Kao USA’s Bioré brand is launching its limited=edition pore strips and partnering with the United Nations Foundation’s Girl Up campaign to celebrate. The partnership will see Bioré, alongside brand ambassador Shay Mitchell, donating 200 bikes to the charity’s SchoolCycle initiative, which provides bicycles to girls in developing countries so they can access educational services and stay in school.

  • Prevagen NASCAR sponsorship continued at the Mid-Ohio Sports Car Course

    MADISON, Wis. — Prevagen's sponsorship of Josh Bilicki continued this weekend as he competed in the second of three road courses in the NASCAR XFINITY Series. Prevagen first announced its sponsorship of Bilicki, a native of Richfield, Wisconsin, last week. Bilicki raced in the No. 8 B.J. McLeod Motorsports Chevrolet Camaro at the Mid-Ohio Sports Car Course.

  • Truth Initiative partners with Cotopaxi on 25 Questival adventure races

    WASHINGTON — Truth, one of the largest and most effective youth smoking prevention campaigns, and Cotopaxi, the outdoor gear company on a mission to alleviate poverty, on Friday joined forces to make positive changes in local communities and take a stand against tobacco.

    Truth will join Cotopaxi for 25 of their 2017-2018 Questival adventure races, kicking off the partnership at the Aug. 11 event in Philadelphia. They will launch a limited-edition Luzon Daypack designed by Brooklyn-based artist Kevin Lyons.

  • Kraft Heinz, Oprah partner on refrigerated foods line

     
    PITTSBURGH and CHICAGO — Kraft Heinz’s latest line of products has a big name behind it. The company has teamed up with Oprah Winfrey to introduce O, That’s Good!, a line of four soups and four sides, the first product launch from Winfrey and Kraft Heinz’s Mealtime Stories joint venture company. 
     

  • Meijer, Spectrum Health intro co-branded OTC products

    GRAND RAPIDS, Mich. — Meijer and Spectrum Health today announced they have collaborated to launch a line of co-branded over-the-counter products.

    “As the nation’s ninth largest grocery retailer, Meijer has an undeniable presence throughout the Midwest,” Spectrum Health SVP and chief strategy officer Roger Jansen said. “We are excited to work with Meijer. This collaboration enables Spectrum Health to meet consumers where they are on their health-and-wellness journey.”

  • Quincy Bioscience's Prevagen sponsors Josh Bilicki for NASCAR XFINITY Series

    MADISON, Wis. — Prevagen will be sponsoring Josh Bilicki, a Richfield, Wis. native, in all three road courses in the NASCAR XFINITY Series, Quincy Bioscience announced Friday.  Bilicki will drive the No. 8 B.J. McLeod Motorsports Chevrolet Camaro at Watkins Glen, Mid-Ohio Sports Car Course and Road America.

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