Co-Marketing

NEW YORK — Estée Lauder has unveiled its campaign for a second limited-edition makeup collection with fashion designer Victoria Beckham.

The new Victoria Beckham Estée Lauder makeup collection will be available beginning September 2017 at select retailers globally, as well as victoriabeckham.com, esteelauder.com and Victoria Beckham's flagship 36 Dover Street London store. Beckham will front the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York.

TORONTO — Freshii on Monday announced the expansion of the brand into New York City under the Walgreens name.

NEW YORK — Budweiser drinkers in 11 states will get to see their home state’s name, motto and nicknames on their beer cans and bottles through the end of September. Budweiser has begun its rollout of packaging celebrating the states its breweries are housed in.

"Our new state bottles and cans celebrate the homes of our breweries and the communities that support them," Budweiser VP Ricardo Marques said. “Since 1876, Budweiser has been proudly brewed across America, and this summer, we're inviting local consumers to raise a cold one with us."

The first time Method co-founders Eric Ryan and Adam Lowry tried to sell their eco-friendly cleaning products into Target, the then-buyer told them the products had a “snowball’s chance in hell.” At the New General Market Summit, co-hosted by Drug Store News and Mack Elevation in April, Ryan acknowledged that while lucky breaks may have played a role, there were three key elements in Method’s business strategy that took them from that first meeting to more than $100 million in Target sales in 2016.

Retailers and their suppliers are squandering opportunities to grow their businesses together strategically, a former Target executive told attendees at the third annual New General Market Summit, hosted by Drug Store News and Mack Elevation. “The discussion between retail and CPGs has been reduced to one issue only: How much money are you going to give me? How much cost reduction can we get?” said Daniel Duty, founder and CEO of Minneapolis-based Conlego Consulting.

Coty’s Rimmel London brand in April unveiled its latest marketing push. For the Edge Your Look campaign, the brand has partnered with its well-known brand ambassadors — which include Cara Delevigne, Rita Ora, Georgia May Jagger and Kate Moss — as well as such beauty influencers as makeup artists Portia Ferrari and male teen beauty blogger Lewys Ball. 

NEW YORK — In honor of Red Nose Day on May 25, Alex Gourlay, co-chief operating officer, Walgreens Boots Alliance, will ring the closing bell at the Nasdaq MarketSite in Times Square.

DEERFIELD, Ill. — Walgreens and Huggies earlier this month partnered on a donation of one million diapers to the National Diaper Bank Network, to be distributed to diaper banks within the National Diaper Bank Network including Cradles to Crayons of Chicago to help babies in need.