Co-Marketing

KANSAS CITY, Mo. -- Hallmark has signed a new licensing agreement with the Country Music Association to bring music from some of the most popular country artists into the greeting card aisle.

With this contract, Hallmark says it will leverage the prestigious CMA Awards brand to feature products using songs from CMA-member artists including Jason Aldean, Dierks Bentley, Luke Bryan, Lady Antebellum, Miranda Lambert, Little Big Town, Craig Morgan, Brad Paisley, and Carrie Underwood.

GREEN BAY, Wis. - Nature's Way Brands announced Thursday it is donating 1% of its gross revenue from select products to the Rainforest Alliance. The donation will help support the international nonprofit to conserve biodiversity, ensure sustainable livelihoods and promote the rights and well-being of workers, their families and communities.

MINNEAPOLIS -- Target says it will begin selling Harry’s razors, the subscription-based shaving company that has more than 2 million members.

In a statement on its Bullseye View blog, the retailer says "the mission behind Harry’s, the popular men’s grooming brand co-founded by entrepreneurs Jeff Raider and Andy Katz-Mayfield, has a lot in common with our own: Expect More. Pay Less."

SANTA MONICA, Calif. — When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. In fact, the company recently generated investments from Bono and his wife, as well as Nude founder, Ali Hewson, as part of its acquisition of Nude Skin care from LVMH Möet Hennessy Louis Vuitton. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.

DEERFIELD, Ill. - Walgreens and Unilever are again joining forces with social enterprise ME to WE to empower Walgreens customers to help make a difference. Customers can help provide developing communities in Africa with access to clean water through a store purchase and the program Give H2OPE to Others (#GiveH2OPE).

Earlier this year, Brandperx announced the launch of its latest Bump Bag, a product sample bag targeting soon-to-be moms and hand-delivered to them by their trusted OB/GYN providers. With 4 million women becoming moms, that patient-provider relationship is a rich marketing opportunity.

ISELIN, N.J. - Ansell is parlaying its brand recognition as one of the leading condom manufacturers with Skyn Condoms into a new out-of-the-box venture - performance apparel. The new SkynFeel is a one-of-a-kind conceptual long jump suit for elite athletes that's made of the same condom material that lets a person "feel" everything.