Co-Marketing

HAYWARD, Calif. — Prince of Peace Enterprises on Wednesday announced that its Tiger Balm brand is a premier sponsor of the Avon Walk for Breast Cancer Chicago, taking place June 1 to 2. The 2-day Walk travels from Soldier Field to Horner Park and back again.

CINCINNATI — Kroger last week extended its partnership with the USO to celebrate and thank the men and women of the armed forces and their families, the supermarket operator announced.

Kroger's Honoring Our Heroes in-store campaign will provide $2.3 million to support the USO's broad range of programs that assist service members and their families. 

PLANO, Texas — In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.

SHELTON, Conn. — Banana Boat sunscreen manufacturer Energizer Personal Care has teamed up with Great Wolf Lodge Waterpark Resorts and “Dancing with the Stars: All Stars” champion Melissa Rycroft to launch the Unconditional Fun Sweepstakes.

SIOUX FALLS, Iowa — Jolly Time Pop Corn announced this week two new varieties of microwavable popcorn made with the Smart Balance unique blend of oils, according to the company.

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray announced today a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

Ocean Spray is launching Cran-Lemonade juice drinks in original and diet varieties. The diet drink has just five calories. The new flavor combines sun-ripened cranberries and sweet lemons, and delivers 100% of the daily recommended amount of vitamin C in each serving.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

LOS ANGELES — The Los Angeles Dodgers announced today their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season. Mueller will provide the Dodgers players with Quench Gum and also their fans with special giveaways and promotions slated throughout the season.