Co-Marketing

SAN ANTONIO — Today, at the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail stores for the first time by bottling its line of condiments — Fancy Ketchup, Spicy Ketchup and Original Mustard — making them available exclusively at all Texas and Mexico H-E-B stores this summer. H-E-B will also add a new product based on Whataburger’s iconic brand called Whatafries.

HAUPPAUGE, N.Y. — A new limited-edition spring edition from Red Carpet Manicure features travel destinations for Hollywood celebrities.

The company said its "Postcards from…Cote d'Azur" collection, inspired by the French Mediterranean and named after the French Riviera, will be available on April 29th at Ulta stores and on Ulta's website.

 LOS ANGELES — Walgreens and NBC’s hit weight-loss competition series "The Biggest Loser" on Wednesday joined forces to launch a new web series that follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

“The Biggest Loser is changing how American’s view health and wellness, and together we are highlighting Walgreens 'Way to Well Commitment’ by sharing Felipe and Sione's dramatic stories,” stated Megan McCambridge, divisional VP customer relationship marketing for Walgreens.

NEW YORK— Hair care brand John Frieda has tapped designer Rachel Roy to create a limited-edition case to hold travel-friendly Frizz-Ease product assortments.

Two Frizz-Ease kits will be debuted as a part of the designer's Rachel by Rachel Roy line: one for straight styles, and one for curly looks. The two regimens will be housed in exclusive kits designed by Roy and inspired by John Frieda 's British heritage. Created to offer maximum frizz protection during the hot, humid summer months, the kits are a must for weekends at the beach or vacations abroad.

NEW YORK — Revlon brand ambassador Olivia Wilde recently co-hosted a SoulCycle ride in New York City to benefit the EIF Revlon Run/Walk for Women and celebrate the launch of Revlon Brilliant Strength Nail Enamel.

(Photo Credit: Photo by Marion Curtis, Starpix; courtesy of Revlon)

BEVERLY HILLS, Calif. — World Care Products, a manufacturer and marketer of air care products, has teamed up with Church & Dwight as a licensee of the Arm & Hammer Brand for its new air care category.

New Arm & Hammer air care products are available in a variety of formats and fragrances to meet the consumers' needs. The Arm & Hammer branded products will include two different aerosol spray formats, solid gel cone, gel beads, two different scented candle formats, plug-in scented oil and decor scent gel refill, all available in five different scents.

NEW YORK — Virgo on Monday announced the finalists of its inaugural Insights Awards, to be awarded May 1 at the SupplySide MarketPlace opening presentation at the Jacob Javits Center here. 

AMSTERDAM, N.Y. — Beech-Nut Nutrition and Goya Foods have made a deal to produce baby foods for Hispanic families, Beech-Nut announced.

"One-fourth of all births in America today are to Hispanics, so that any company hoping to grow their business must take their needs and tastes into account," Beech-Nut president Jeff Boutelle said.