Co-Marketing

ABBOTT PARK, Ill. — Abbott on Monday introduced a new line of nutrition bars for active kids branded Kidz ZonePerfect. The new bars are formulated with 5 g of protein, 23 vitamins and minerals, and 3 g of fiber.

LOS ANGELES — Music mogul Sean Combs and actor/producer Mark Wahlberg on Wednesday announced a joint venture with fitness and wellness water brand AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, former president of Fiji Water.  

Together they will help drive the AQUAhydrate brand and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.

 LOS ANGELES — Last week, actress and reality personality Tami Roman announced the launch of her spring 2013 nail polish and lip gloss line, “Spring Love,” by TR ‘Love’ Cosmetics, with an exclusive custom nail polish shade called “#WERK” with daytime talk show host, Wendy Williams.

 PLANO, Texas — Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

This is the fifth flavor in the Tostitos Artisan Recipes line from PepsiCo's Frito-Lay division, and the new chip draws inspiration from the layered flavors of a rich Mexican mole sauce.

HAZELTON, Pa. — Troy Healthcare on Wednesday signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

TORONTO — Canadian pharmacy retailer Shoppers Drug Mart and RBC Insurance have announced the launch of co-branded travel insurance product offerings to be sold exclusively online through the Shoppers Drug Mart website beginning Feb. 16.

SIMI VALLEY, Calif. — Natural skin care maker, Derma e unveiled its latest multifunctional natural product today, Evenly Radiant BB Crème. The new crème instantly erases the look of imperfections and begins to turn back the clock on aging skin for a flawless, younger-looking complexion.

The new product offers a wide array of benefits:

LOS ANGELES — Nicole by OPI will produce three custom nail lacquer shades for Kellogg's Special K starting in April under a partnership with the cereal brand.

Nicole by OPI said shoppers will have the opportunity to receive three full-size bottles of its nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of Special K products while supplies last.