Co-Marketing

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

LOUISVILLE, Ky. — Home care provider ResCare HomeCare on Tuesday announced that it has signed a national affiliation agreement with Walgreens as the national drug store chain rolls out its DailyMed by Walgreens prescription service.

SPOKANE, Wash. — Zak Designs is looking to expand its environmental commitment by launching a new line of dinnerware, serveware and kitchen prep items, all made from recycled melamine. The Sprinkles collection uses the same patented process Zak used in its best-selling, upscale Confetti collection, allowing the company to offer the same environmentally friendly products to the mass market.

SEATTLE — Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.

JACKSON, Wis. — Wisconsin Pharmacal, in an exclusive licensing partnership with the Coleman Co., has introduced unique, individualized first aid tins. Each tin contains commonly used first aid components including bandages, antibiotic ointment, antiseptic wipes and more, and comes packaged in a nostalgic, brushed-metal tin case with an embossed first aid cross adorning the lid.

PURCHASE, N.Y. — Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

NEW YORK — The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

The HBA Global event is slated for June 18 to 20, 2013, at the Jacob K. Javits Convention Center in New York.

NEW YORK — Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.