Co-Marketing

PITTSBURGH — Generic drug maker Mylan and World TeamTennis announced a three-year agreement under which WTT will be renamed Mylan World TeamTennis.

Now you can have your cake and eat it with candy, too. Tastycake and Hershey's have teamed up to create Kandy Bar Kakes — part perfectly baked cake and part candy, made with quality ingredients.

Kandy Bar Kakes are available in 2.1-oz. single-serve sizes and 5-count multipacks in three varieties: s'mores, made with Hershey's Cocoa; peanut butter, made with Reese's peanut butter; and peppermint, made with York Peppermint flavor.

PHILADELPHIA — Goldenberg's Peanut Chews has teamed up with Little Baby's Ice Cream to debut a new ice cream flavor.

"We at Goldenberg's Peanut Chews are elated to be able to combine two Philadelphia favorites into one sweet treat," Goldenberg's Peanut Chews marketing manager Bob Zender said.

WATERBURY, Vt., and PLANO, Texas — Green Mountain Coffee Roasters announced that Dr Pepper Snapple Group's Snapple iced teas soon will be available in K-Cup and Vue packs for GMCR's Keurig single-cup brewing systems.

GMCR and DPS said Snapple K-Cup pack iced teas will be offered in a variety of at-home and away-from-home channels for Keurig brewer consumers in the United States and Canada in spring 2013. Vue packs will debut later next year.

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

Lemonade-and-tea drinks — sometimes called “Arnold Palmers” —  have become more popular with consumers. Arizona Beverage Co.’s Arnold Palmer line had strong growth last year, and Snapple and Sweet Leaf both launched lemonade-and-tea beverages.

DEERFIELD, Ill. — Walgreens on Monday announced the launch of the "Taylor Swift Store at Walgreens," which will market a wide array of products from the six-time Grammy winner's branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.

The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift-branded merchandise will incorporate artwork from her soon to be released album, "Red."

CVS Caremark and the Centers for Medicare and Medicaid Services have teamed up to increase awareness of the new services available under the Patient Protection and Affordable Care Act. To announce the partnership and highlight new benefits and options for Medicare beneficiaries, U.S. Health and Human Services Secretary Kathleen Sebelius recently visited a CVS/pharmacy and MinuteClinic in Jacksonville, Fla.

EMERYVILLE, Calif. — Jamba is looking to expand the distribution of its all-natural energy drinks line beyond the Northeast market.

Jamba said it is finalizing an agreement with Nestlé to acquire the product formulation and intellectual property for the Jamba all-natural energy drink.