Co-Marketing

NEW YORK — Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

The company will market the 1D Colgate MaxFresh power and manual toothbrushes and the 1D Colgate MaxFresh toothpaste; 1D is the shorthand form of One Direction.

SUNBURY, Pa. — Weis Markets on Thursday announced the launch of its second annual Believe in Heroes promotion to benefit Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members. Weis has set a goal to raise more than its inaugural $100,000 donation, made in 2011. 

PLEASANT PRAIRIE, Wis. — Jelly Belly has added a Tabasco-flavored bean to its lineup of gourmet jelly beans. Red peppers, Avery Island salt and distilled vinegar, and a subtle sweetness have been combined to create a jelly bean designed to “ignite the taste buds with a peppery punch that hot sauce fans crave.” 


Tabasco Jelly Belly beans are available to ship in 10-lb. bulk cases now. The company plans to release the new flavor in 3.1-oz. Grab & Go bags, packed 12-count per caddy, 
in December.

ST. LOUIS — Anheuser-Busch is sending its support to those affected by Hurricane Sandy in the form of 44,000 cases — 1,056,000 cans — of emergency drinking water and a generous monetary donation to the American Red Cross.

NEW YORK – Procter & Gamble Prestige’s The Art of Shaving grooming brand is joining in the fight against cancers affecting men, by teaming up with global men’s health charity Movember.

PLANO, Texas — Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday. 

PLEASANTON, Calif. — The Vons division of Safeway on Wednesday announced a new program with Chevron to offer a joint Reward Points loyalty program. Customers who earn gas rewards by shopping with their VonsClub Card at Vons stores and their ValuePlus Card at Pavilions stores will now be able to use their Rewards for up to 20 cents off per gallon when filling up at participating Chevron and Texaco branded locations in southern and central California. 

LONDON — According to published reports, Alliance Boots earlier this week partnered with Jamie Oliver, British chef and media personality known worldwide, to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch.

"[This] marks the first time the celebrity chef and former Sainsbury's brand ambassador has launched an 'on-the-go' range with a high street retailer," reported Marketing Magazine, which is based here. Like Walgreens in the United States, the U.K. retailer is looking to expand its "fresh" footprint.