Co-Marketing

SUNBURY, Pa. — Weis Markets on Wednesday announced it will donate $22,000 to the Penn State Hershey Center for the Protection of Children, established in 2011 to help prevent child abuse, improve reporting of suspected abuse and provide comprehensive care to children who have experienced abuse.

Under the “Touchdowns for Children” campaign, every Nittany Lion touchdown earned $500 from Weis for the duration of the regular 2012 season. Proceeds will go towards funding targeted research, treatment and education at the center.

SAN FRANCISCO — CommonKindness.com has launched printable coupons for Kiss My Face moisture shave and hair care products on its online coupon gallery. Along with other CommonKindness coupons, each Kiss My Face coupon that is redeemed at the register saves the shopper money and generates funds for the nonprofit organization of their choice.

CINCINNATI, OH — To help women counteract age-related changes to their hair, Proctor & Gamble has announced a new line of Pantene products designed to improve the strength and diameter of their hair. A result of significant clinical research, P&G will offer shampoo, conditioner, a masque and a thickening treatment in their new Pantene Age-Defy line.

BETHEL, CT. — Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday's hottest toys while helping those in need.

DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

LINCOLNSHIRE, Il. — In late 2011, Quill.com began offering Dunder Mifflin paper as part of an innovative licensing agreement with NBCUniversal. The program was a huge success, and now Quill is looking to expand "The Office" product line to feature several more items.

Dollar General, for the seventh consecutive year, is partnering with St. Judes Children's Research Hospital for their Thanks and Giving® campaign and the U.S. Marine Corps Toys for Tots Foundation. Customers who shop with Dollar General now through Dec. 16 can participate by donating $1 or more when they check-out.

NEW YORK — Classic meets contemporary with Euro Centrale by OPI for spring/summer 2013. Celebrating a region where history meets modern design, the collection’s 12 new nail lacquers offer a mixture of metallic hues; bright shades in periwinkle, aqua and pink; and blues in indigo, midnight and aubergine.