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Co-Marketing

  • Old West gets modern makeover with Dust Cutter lemonades

    BROOMFIELD, Colo. — Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.

  • H-E-B, Whataburger develop ready-to-eat french fries

    SAN ANTONIO — H-E-B and Whataburger introduced today Whatafries, a french fry that is cut from real potatoes and can be heated or eaten straight out of the bag.

  • Harris Teeter makes third payout for school donation program

    CHARLOTTE, N.C. — Harris Teeter Together in Education has donated more than $690,000 to participating TIE schools during the final of three donations of the 2012-2013 school year, raising the program total to about $19.5 million since 1998, the company has announced.

  • Pirate's Booty announces collaboration with Disney Pixar for new cheese puffs

    SEA CLIFF, N.Y. — Smart Puffs, all-natural cheese puffs from the makers of Pirate’s Booty, announced today its collaboration with Disney Pixar’s “Monsters University,” an all-new 3-D animated comedy adventure that opens in U.S. theaters on June 21, 2013. As the exclusive salty snack for the film, Smart Puffs is made with real, all-natural ingredients and baked into crunchy puffs.

     

  • Energizer Personal Care inks licensing partnership with agency Brandgenuity

    NEW YORK — Energizer Personal Care, which is a division of Energizer Holdings, has announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.

  • Garnier helps build NY community garden made from non-recyclable beauty waste

    NEW YORK— Garnier, a subsidiary of L'Oréal USA, in partnership with TerraCycle and GrowNYC, announced the groundbreaking of the Garnier Green Garden — the first community garden made from non-recyclable post-consumer beauty waste. The announcement is part of a long-term goal for Garnier to find greener, more sustainable solutions for beauty care products.

  • Rite Aid sponsors sixth annual healthy-skin tour in July

    CAMP HILL, Pa. — Rite Aid will offer free informational resources in its stores and online on summer skin care, as well as sponsoring a cross-country tour offering full-body skin cancer screenings, the drug store chain said Wednesday.

    Rite Aid is partnering with the Skin Cancer Foundation for the program, which will last through July. A study published in the June edition of the Annals of Internal Medicine indicated that proper sun protection can keep skin looking younger as well as healthier.

  • Giant-Carlisle milk gets local-producer label

    HARRISBURG, Pa. – Giant Food Stores' private-label milk brand has received recognition for being produced entirely in Pennsylvania, the Ahold USA-owned supermarket banner said Tuesday.

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