Co-Marketing

CINCINNATI — Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

WOONSOCKET, R.I., and MARLTON, N.J. — Looking to promote MinuteClinic services and its clinical collaboration with Virtua, the companies are reaching out to residents in southern New Jersey via direct mailings. “Where to go when you’re sick or injured. New options for quality, convenient care,” the mailing states. It also lists information for both MinuteClinic and Virtua clinic locations and highlights the fact that no appointment is needed.

TREVOSE, Pa. — Monistat, an over-the-counter vaginal yeast infection treatment, announced this week a partnership with women's underwear and lingerie brand Hanky Panky to help boost women's confidence when diagnosed with a yeast infection.

Through the partnership, Monistat is offering the chance for women to win Hanky Panky panties through the Sexy Self Panty Giveaway. Now through November 30, a daily winner will be selected from entries on www.monistat.com.

CINCINNATI — Candle-Lite will introduce two new Entenmann's scented candle flavors, Chocolate Whoopie Pie and Red Velvet Cupcake, in time for the fourth-quarter holiday-selling season. The line extensions will be available in three sizes — 9-oz. three-wick jar, 3.5-oz. jar two-pack and 16-oz. jar — and will retail for $7.99.

NEW YORK — Palmer’s has partnered with R&B songstress India.Arie in the creation of Arie’s “Cocoa Butter” music video.

The first single from Arie’s upcoming “Songversation” album, “Cocoa Butter” represents the perfect synergy for Palmer’s Cocoa Butter Formula products and Palmer’s will appear in the video. The two plan to continue making music together on Arie’s upcoming tour, the manufacturer stated.

NEW YORK — La Roche-Posay announced today that it has partnered with Ulta Beauty to take its mission of spreading awareness about the importance of sun safety to the next level. From now through July 18, Ulta Beauty locations across the country will be hosting free skin checks, performed by certified dermatologists, as part of La Roche-Posay’s SOS – Save Our Skin campaign.

MADISON, N.J. — Pfizer Consumer Healthcare announced today that Advil is the official pain reliever of Tough Mudder, a 10 mi to 12 mi obstacle course, as part of the Advil Relief in Action campaign that celebrates volunteers who don’t let pain get in the way of providing relief to others.

NEW YORK — Nivea announced today the launch of "Style, Uncapped," a customized lip care design campaign to celebrate consumers' personal style by giving them the opportunity to design and purchase their own lip care caps. The design program can be found on a branded micro site, StyleUncapped.com.