Co-Marketing

NEW YORK — Fashion designer Marc Jacobs has announced the launch of his namesake cosmetics line, Marc Jacobs Beauty, exclusively at Sephora and in select Marc Jacobs stores.

Born from a synergistic collaboration between Marc Jacobs and Sephora, the Marc Jacobs Beauty collection contains an assortment of 16 complexion and color cosmetics, and four makeup brushes.

NEW YORK — Nicole by OPI has developed a new nail lacquer collection inspired by six-time Grammy winner Carrie Underwood.

Available in January, the collection of 14 shades features a colorful mosaic of hues ranging from soft pastels to dark sultry shades to playful glitters. In addition, the line will include a signature gold textured shade called Carrie’d Away, created exclusively for Carrie.

SOUTH DEERFIELD, Mass. — Collegiate Licensing Company, LLC, an affiliate of IMG College, and the Yankee Candle Company Inc., today announced the launch of a new co-branded collegiate-themed candle line. The Fan Candle Collegiate Collection, which debuted July 8, features 23 CLC institutions including Alabama, Arkansas, Auburn, Boston College, Florida, Florida State, Georgia, Illinois, Kentucky, LSU, Ole Miss, Missouri, North Carolina, Notre Dame, Oklahoma, South Carolina, Tennessee, Texas A&M, Texas, Virginia, Virginia Tech, West Virginia, and Wisconsin.

NEW YORK — Univision Communications Inc., a leading media company serving Hispanic America, last week announced its partnership with PepsiCo subsidiary Quaker Oats on the creation and launch of a new digital destination for Hispanic moms called "Fuente de Energía" (Energy Source).

Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.

“We believe that consumers, in order to live a healthy, balanced lifestyle need to be educated about choices,” noted John Carroll, VP drug/dollar channel for Coca-Cola.

MADISON, N.J. and ARDMORE, Pa. — The Natural Dentist, a line of therapeutic oral care products, is pleased to announce a new partnership with Breastcancer.org, a leading online expert resource for comprehensive information and support on breast health and breast cancer.

BATTLE CREEK, Mich. — Special K is expanding its portfolio with the new Special K Nourish, which is made with a multi-grain blend of superfoods, including quinoa, oats and barley.

Special K Nourish, which comes in hot cereal and nutrition bars, boasts 7g to 8g of protein and 5g of fiber with less than 200 calories.

To help weight-managers focus on — and maintain — positive nutrition, the brand has partnered with Food Network star and registered dietitian nutritionist Ellie Krieger.

GLENDALE, Calif. — Nestlé Coffee-Mate announced today a licensing agreement with Girl Scouts of the USA to bring two popular Girl Scout cookie flavors to its line of coffee creamers.

The new Coffee-Mate Thin Mints and Caramel & Coconut flavors can be found in the dairy aisle of grocer stores nationwide and are only available for a limited time. The new Coffee-Mate creamers have a suggested retail price of $2.69 per 16-oz. bottle.