Co-Marketing

STAMFORD, Conn. — Nestea Iced Tea launched on Thursday a new portable, customizable drink innovation: Nestea Liquid Water Enhancer.

Nestea Liquid Water Enhancer is concentrated liquid made from real tea leaves, has zero calories and contains natural flavors. It's easy to use. Simply squeeze the desired amount of liquid concentrate into any glass or bottle of water, stir or shake, and the drink is ready.

HAUPPAUGE, N.Y. — Red Carpet Manicure, which manufactures an at-home LED gel manicure system, strutted down the runway of Mercedes Benz’s New York Fashion Week as the official nail sponsor of Christian Siriano’s Spring 2014 show at The Eyebeam Atelier held on Sept. 7.

ST. LOUIS — Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

CAMDEN, N.J. and WATERBURY, Vt. — Campbell Soup Co. and Green Mountain Coffee Roasters Inc. today announced an agreement to launch Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers the taste and experience of Campbell’s soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers, the company stated.

DEERFIELD, Ill. — Walgreens on Tuesday announced a $3.5 million donation to Vitamin Angels, a nonprofit organization dedicated to helping at-risk populations in need gain access to supplemental nutrition. 

Customers also can make a difference and reach a child at risk by purchasing select health and wellness supplements at Walgreens. In addition to the $3.5 million, Walgreens will donate a portion, 25 cents, of each select purchase to Vitamin Angels, which will provide one child with a year’s supply of vitamin A.  

HUNT VALLEY, Md. — This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

Aside from the team jerseys, lucky hats, foam fingers and pom-poms, women game-goers and –watchers now have the chance to express their on-the-field allegiance via official NFL CoverGirl “fanicures,” inspired by all 32 NFL team logos and colors.

FAYETTEVILLE, Ark. — Procter & Gamble’s Pantene hair care brand has teamed up with Walmart and Seventeen magazine for the second annual National Donate Your Hair Day on Sept. 7.

The day of giving encourages people to cut and donate their healthy hair to the Pantene Beautiful Lengths program to make real-hair wigs available at no cost to women who have lost their hair because of cancer treatments.

CHARLOTTE, N.C. — Harris Teeter and its vendor Titan Farms on Friday donated approximately 28,725 lbs. of peaches to Second Harvest Food Bank of Northwest North Carolina to help feed the hungry in the local community. The donation is part of the retailer’s participation in the “Peaches with A Purpose” program sponsored by peach grower Titan Farms.