Co-Marketing

NEW YORK — Pfizer Consumer Healthcare and the National Hockey League on Monday announced Advil as the Official Partner and the Official Pain Reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season. Under the agreement, Advil is also an Official Partner and the Official Pain Reliever of the 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series. 

PITTSBURGH — Celebrity Chef Robert Irvine, along with nutritional products brand FortiFX, is pleased to announce the debut of a new line of six-layer baked meal-replacement bars — Fit Crunch Baked Bars — which are high in protein and low in sugar without compromising taste and texture.

CHARLOTTE, N.C. — On Saturday, Harris Teeter will make a $75,000 donation to Make-A-Wish Central and Western North Carolina at the start of the Andrew Roby’s annual “Pitchin' for Wishes” Cornhole Tournament at Freedom Park, the grocer announced. The money was raised through Harris Teeter vendors who will participate in a cornhole tournament hosted by Harris Teeter on Friday. 

The winners of the Harris Teeter cornhole tournament will also participate in the “Pitchin’ for Wishes” tournament.

CINCINNATI — Kroger on Tuesday announced it has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October. 

This will be the seventh year since Kroger began the Giving Hope a Hand initiative. By the end of 2013, Kroger will have donated more than $24 million to support breast cancer research, education and services since 2006, the grocer reported.

SAN DIEGO — Suja Co., known for its fresh fruit and vegetable juices, is extending into the fresh smoothie category with the introduction of Suja Elements.

DENVER — MusclePharm on Monday announced that its Arnold Series, a new line of nutritional supplements developed by Arnold Schwarzenegger, will launch today on GNC.com and on Oct. 1, in GNC stores.

CHICAGO — The majority of manufacturer engagements are not aligned with retailers’ core strategic goals, and do not create real value in the eyes of the retailer. Today’s winning companies are able to identify and leverage the unique hidden assets of their brands, and build a business around agile, transparent, retailer/manufacturer collaboration — experts call it “co-creation.”

MEMPHIS, Tenn. — St. Jude Children's Research Hospital is applauding the retailers that have joined and returned to its annual campaign to raise money for children's cancer research.