Co-Marketing

ST. LOUIS — Anheuser-Busch on Tuesday announced the return of Budweiser's Project 12 — the brewmaster platform that introduced Budweiser Black Crown — with three new beers, beginning Oct. 28.

For Project 12, Budweiser's team of brewmasters develop new beer recipes featuring the signature yeast first used by Adolphus Busch in 1876. The three small-batch Budweisers named for the ZIP code where the beer is brewed include:

CHICAGO — The best partnerships involve transparent storytelling and the freedom to have risky conversations. Call it “co-creation.” It is the way leading retailers and CPG companies are working together today to identify and leverage the unique hidden assets of their brands, and build a business plan around agile and transparent collaboration.

CHICAGO — In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

CHICAGO — People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.

PURCHASE, N.Y. — PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

Aquafina said the zero-calorie products would meet teenagers' desire for refreshing beverages and parents' need for healthy products for their families.

NEW YORK — Coty has announced the launch of Killer Queen by Katy Perry.

"When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power, and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you,” Perry stated.

Playful and daring, Perry's unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark. The new fragrance aims to capture her rebellious spirit, throwing convention to the wind.

NEW YORK — Nest Fragrances has announced the launch of the Nest Fine Fragrances Collection at Sephora.