Co-Marketing

HOUSTON — Walgreens and Novo Nordisk are working with Sharps Compliance to offer Sharps' Complete Needle Collection & Disposal System for customers who use injectable drugs.

WASHINGTON — Look Good…Feel Better, a global program dedicated to boosting cancer patients’ self-esteem and confidence through lessons on appearance-related side effects of cancer treatment, has announced the details of 12 new partnership programs being launched to support Look Good...Feel Better during October’s Breast Cancer Awareness Month.

FAIRFIELD, Calif. — Jelly Belly is slated to offer a store promotion with photo sharing website Shutterfly in spring 2012.

Jelly Belly said that consumers who purchase two specially marked bags of Jelly Belly jelly beans or Jelly Bean Chocolate Dips will receive five free photo cards that can be redeemed online to create personalized cards using their own photos or designs. The on-pack consumer promotion launches Jan. 3, 2012 and runs through July.

Jelly Belly bean promotional packages will ship to stores Dec, 15 through March 31, 2012.

CINCINNATI — Procter & Gamble’s Scope hit the road this summer to encourage people to breathe easy after savoring the flavor of their favorite foods — especially onions and garlic. Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, such as onion and garlic, while killing bad breath germs.

The new offering includes Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste.

CHICAGO — Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals. The brand partners with such top-quality manufacturers as Late July Organics and Old Wisconsin to develop meals that are all-natural and contain no preservatives. All menus have fewer than 500 calories; four of the options are gluten-free.


NEW YORK — Mission Athletecare, a line of skin care products geared toward athletes, has announced a new partnership with all-star Carmelo Anthony and unveiled the launch of the new Power Grip, Anthony's signature product that aims to give athletes a competitive edge.

JACKSONVILLE, Fla. — Colomer USA’s ethnic hair care brand Creme of Nature has partnered with Look Good…Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance.

Throughout October and November, Look Good…Feel Better leaflets can be found inside Creme of Nature product packaging to help spread the word about the organization and the support it provides for women who are undergoing cancer treatment.

CINCINNATI — Kroger announced that its annual Honoring Our Heroes fundraising campaign to support the United Service Organizations garnered $1.5 million.

The funds were raised in partnership with customers and associates through a variety of in-store activities at Kroger stores nationwide, as well as online at HonoringOurHeroes.com. Procter & Gamble and Anheuser Busch also participated in the program and contributed $250,000 each in conjunction with special sales programs in Kroger stores.