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Co-Marketing

  • Healthy Choice gets inspired by 'Top Chef'

    NEW YORK — ConAgra Foods brand Healthy Choice has enlisted Bravo's competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.

    The exclusive line of Healthy Choice Top Chef Inspired Café Steamers combines flavorful ingredients and culinary expertise of "Top Chef" with Healthy Choice's innovative steaming technology.

  • New 'It's A Small World'-inspired skin care collection targets moms, children

    NEW YORK — Skin care company Basq has collaborated with Disney Consumer Products to develop an "It’s A Small World”-inspired skin care collection for moms and children.

    With such names as Dream, Share, Touch & Love, the new collection aims to bring the attraction's multicultural vibrant colors, patterns and images to life.

  • Stop & Shop, Unilever donate $150K to Feeding America

    QUINCY, Mass. — Stop & Shop has teamed up with Unilever to support the hunger relief efforts of Feeding America and its local member food banks.

    The companies said that they are donating $150,000 to the organization, which will provide more than 1 million meals to families in need.

  • Live from your freezer, it's Saturday night!

    BURLINGTON, Vt. — Ben & Jerry's and Broadway Video Enterprises have developed a limited-edition flavor that salutes the talents of sketch comedy series "Saturday Night Live."

    The flavor, named "Schweddy Balls," is a tribute to the popular "Delicious Dish" sketch, which starred Ana Gasteyer and Molly Shannon as hosts of a parody National Public Radio program, along with Alec Baldwin as Pete Schweddy, the fictional owner of Season’s Eatings Bakery.

  • Scotties debuts Laura Ashley Collection at Target

    BURLINGTON, Mass. — Facial tissue brand Scotties has launched the Laura Ashley Collection, an exclusive line that will be sold at Target this month.

    Offering a new twist on home décor, Scotties has paired its facial tissue with Laura Ashley's signature prints. Scotties said it plans to expand its design portfolio in 2012, with plans for retail expansion across the United States.

  • Opus Health, VoicePort to develop joint pharmacy solution

    BEDMINSTER, N.J., and ROCHESTER, N.Y. — A co-marketing agreement has been inked between Cegedim Relationship Management’s Opus Health division and VoicePort.

  • OPI, Serena Williams launch Glam Slam! U.S. nail lacquers

    LOS ANGELES — Tennis champion Serena Williams joined OPI co-founder Suzi Weiss-Fischmann at a New York City event on Aug. 25 to officially launch the final series of nail lacquers in her Glam Slam! by OPI promotion, which kicked off earlier this year.

    The colors included in the Glam Slam! U.S. limited-edition duo-pack are a shimmering red named Love is a Racket and a glittering bronze titled Pros & Bronze.

  • Huggies moves on from jeans, rocks camouflage

    DALLAS — Kimberly-Clark is continuing to revolutionize its Huggies brand with a limited-edition diaper that touts a camouflage style.

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