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Co-Marketing

  • Beech-Nut introduces baby food featuring Mott's applesauce

    AMSTERDAM, N.Y. — Beech-Nut has introduced purees co-branded with Mott's applesauce.

    The new Beech-Nut line is made with natural ingredients, the company said. The move comes on the heels of recent Beech-Nut partnership announcements with Green Giant and Chiquita.

  • Bartell launches school supply drive

    SEATTLE — Bartell Drugs' is partnering with manufacturers in its eighth annual school supply donation drive, the retail pharmacy chain said Tuesday.

    Bartell, which operates 58 stores in Washington state's Puget Sound region — the metropolitan area around Seattle — said it would collect donated school supplies at all of its stores from Friday through Aug. 28. The chain is partnering with suppliers Mead, Avery and Bic to support the drive.

  • Herr's spices up ripple kettle potato chips

    NOTTINGHAM, Pa. — Herr's is turning up the heat with its newest potato chips, co-created by T.W. Garner.

    New Herr's hot-sauce-flavored ripple kettle cooked potato chips combine the taste of Herr's ripple kettle cooked potato chips with the zing of Texas Pete hot sauce, the companies said. This is the second potato chip creation developed in the companies' partnership.

    The new Herr’s hot-sauce-flavored potato chips now are available in stores and vending machines across the United States.

  • Limited-edition Jones Soda collection features So So Happy characters

    SEATTLE — Jones Soda has partnered with a lifestyle brand to create a collection of limited-edition glass bottles.

    In their limited-edition collection, Jones Soda and So So Happy teamed up to roll out four 12-oz. glass bottles that are adorned with four So So Happy characters. The bottles will be sold as four-packs and include one bottle of each flavor with accompanying So So Happy images on the label.

  • Maybelline celebrates Great Lash anniversary with limited-edition collection

    NEW YORK — Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

    The beauty brand has partnered exclusively with Target to distribute the Great Lash limited-edition collection for a limited time only starting in September. The suggested retail price is $6.99.

  • PepsiCo Beverages Canada unveils 7UP EcoGreen bottle

    MISSISSAUGA, Ontario — PepsiCo's Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

    The company said that its 7UP soft drink will be available in the EcoGreen bottle in Canada. With the introduction of the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately 6 million lbs. over the course of one year.

  • Nicole by OPI to debut Kardashian Kolors

    NEW YORK — Nicole by OPI is launching for the holiday season Kardashian Kolors, a line of nail lacquer shades inspired by the Kardashians.

    "We are so excited to work with everyone's favorite TV family, ­ the Kardashians, ­ to share a diverse collection of fashion-forward shades," stated Suzi Weiss-Fischmann, Nicole by OPI EVP and artistic director. "With lacquers ranging from high-shine and sparkly hues to neutral taupe and pinkish coral, Kardashian Kolors offers the perfect accessory for every woman, from teens to moms and everyone in between."

  • Eli Lilly & Co., Disney partner to create lifestyle media for families affected by Type 1 diabetes

    INDIANAPOLIS — Eli Lilly & Co. and Disney are collaborating to produce a dedicated lifestyle website and publications for families affected by Type 1 diabetes, the two companies said Thursday.

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