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Lip Smacker bakes up new Girl Scout Cookie-inspired lip glosses
NEW YORK — Aspire Brands’ Lip Smacker has inked a licensing deal with Girl Scouts of USA to develop the new Girl Scout Lip Smackers inspired by the flavors of Girl Scout Cookies.
“Girl Scout Cookie-flavored Lip Smackers was a natural fit for us. The flavors are deliciously iconic and the mission of Girl Scouts of the USA is something we have a real interest in supporting,” stated Leslie Gibbs, brand marketing director at Aspire Brands.
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Vita Coco introduces tropical fruit beverage
NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.
Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna's signature to mark the collaboration. Rihanna also is the face of Vita Coco's advertising campaign, which was launched in June.