Co-Marketing

FAIRFIELD, Calif. — Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans. The Jelly Belly Snapple Juice Drinks line, which is made from real fruit juice and purees, and contains no artificial coloring, is available in five Snapple flavors: Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry.


SECAUCUS, N.J. — Goya is celebrating its 75th anniversary by sponsoring a six-city concert series and will donate 75,000 lbs. of food to local charities.

The charities will be selected by the concert performers, including Marc Anthony, Ana Gabriel and Marco Antonio Solis, Goya said. The donation is part of the Goya Gives campaign, a series of initiatives developed to celebrate Goya's anniversary in partnership with United Way.

PLANO, Texas — A new Snapple flavor is making its way to participating retailers nationwide next month.

Snapple said that its latest limited-edition flavor, Tea Will Be Loved, was developed in partnership with Grammy award-winning pop-rock band Maroon 5 to benefit hunger relief organization Feeding America.

PARSIPPANY, N.J. — Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

YUBA CITY, Calif. — Sunsweet Growers has acquired a maker of dietary supplement beverages.

LOS ANGELES — Attention “Jerseylicious” fans! NYX Cosmetics has teamed up with the Style Network for a multiplatform sponsorship that includes the creation of a co-branded makeup palette inspired by the network’s series “Jerseylicious.”

MINONG, Wis. — Jack Link's is combining its beef jerky with hot sauce brand Cholula.

New Jack Link's Cholula hot sauce beef jerky delivers a blend of beef jerky with flavor and heat, the company said. The new product is available in a 3.25-oz. resealable package and carries a suggested retail price of $5.99.

TAMPA, Fla. — Winn-Dixie is putting the pedal to the metal for its Fuelperks! rewards program.

The retailer announced that beginning this week, shoppers that use the new Winn-Dixie customer reward card at any of the retailer's 95 stores in the Tampa/St. Petersburg, Tallahassee and Gainesville, Fla.; and Albany and Columbus, Ga., markets can earn significant fuel discounts at participating Shell stations.