Co-Marketing

NEW YORK — Kao Brands’ John Frieda officially has launched its first-ever permanent hair color and is looking to shake up the hair color segment with the new Precision Foam Colour. The at-home hair color is designed to provide salon-caliber results in both coverage and color. The nonaerosol foam spreads evenly through the hair, saturating every strand with no mess. The 20-shade 
palette collection was developed in conjunction with John Frieda creative color director and U.K. colorist Nicola Clarke. The collection is priced at $12.99.

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

NEW YORK — Ethnic hair care company Johnson Products, whose brands include the Ultra Sheen Men grooming collection, has partnered with 100 Black Men of America and its "Collegiate 100" program.

NEW YORK — A chocolatier has brought its gourmet chocolates to the Midwest.

2 Chicks with Chocolate, which makes such chocolate products as toffee and bark bars, spicy tiles, popcorn and more, will present some of its products next week at the Chicago Sweets and Snacks Expo. The brand recently added its tempranillo ganache and meritage caramel confections to its wine collection line.

NEW YORK — Steve's Ice Cream is taking its flavors to a new level.

The brand, which originated in Sommerville, Mass., has made its way back home and has partnered with Taza Chocolate, an artisan stone-ground chocolate maker, to create some decadent pairings, including ice cream flavors and hot fudge, all made with Taza's chocolate.

The ice cream brand discussed its "return home" and new parternship on its blog, which can be read here.

PLANO, Texas — 7UP is sporting two nostalgic looks designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich.

New 7UP Retro celebrates the brand's heritage by donning two designs similar to past looks last seen in the 1970s and 1980s. An in-store marketing campaign inspired by the decades will support the limited-edition packaging.

SHELTON, Conn. — Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.

For the past three years, Schick Intuition has released summer handles with designs that add a splash of fun to the consumers' shower experience. For 2012, Framel has created three fashion-forward design options.

EAGLE, Idaho — The American Heart Association announced that fresh Idaho potatoes meet its criteria for saturated fat and cholesterol.

One medium Idaho potato (5.3 oz.) contains 110 calories and does not contain fat or cholesterol, according to the Idaho Potato Commission.