Co-Marketing

BLOOMINGTON, Ind. — Sunrise Greetings and Dena Designs are extending their partnership with a multi-year licensing deal that will include an expanded line of gifts and greeting cards.

The expansion marks the continuation of a relationship first established in 2005 with the launch of an exclusive line of embellished cards for Sunrise Greetings. Sunrise and Dena currently offer more than 100 everyday and season-specific cards in grocery stores, pharmacies, bookstores and independent card shops throughout the United States and Canada, the companies said.

PLANO, Texas — Diet Snapple Trop-A-Rocka Tea, which was co-developed by Bret Michaels through "The Celebrity Apprentice," now is available nationwide.

The limited-edition flavor, which launched last year, blends green tea and black tea with pear, cinnamon and mango flavors to create a rockin' taste with low calories, according to the company.

MONTREAL — Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids' action series "Power Rangers Samurai," the latest Power Rangers franchise.

The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, Mega Brands said. Mega Brands chief innovative officer Vic Bertrand said the new toys will offer fans "an engaging and immersive building experience."

New episodes of the "Power Rangers Samurai" series premiere Saturdays at noon on Nickelodeon.

MORTON GROVE, Ill. — Lifeway Foods has partnered with a campaign that seeks to raise awareness and improve the health and lives of mothers and their children.

Beginning this summer through the end of the year, Lifeway said that for every specially marked bottles of low fat blueberry kefir purchased, a portion of each sale will be donated to the Every Mother Counts campaign, which was founded by supermodel turned activist Christy Turlington Burns.

Lifeway is one of the first food companies to join the Every Mother Counts effort, the company noted.

WASHINGTON — The Council for Responsible Nutrition earlier this week announced the launch of a microsite as part of its joint education campaign with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation.

The new microsite, which will be available via the CRN website, is a hub for resources and information about nurse practitioners in general, as well as their attitudes about and usage of dietary supplements, the association stated.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.

The project involves greening the concert tour, beautification events in key markets, a live chat with Crow on May 19 and an exclusive free song download via the Tom's of Maine Facebook page, while supplies last.

UNIVERSAL CITY, Calif. — Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes.

According to a company press release, the line of products, named for the popular NBC weight-loss reality show, will be offered in all of the more than 7,600 Walgreens stores nationwide beginning in May.

DALLAS — Ethnic hair care company Johnson Products Co. has announced that it is the official U.S. hair care partner for Sony Pictures' comedy "Jumping the Broom," which opens in theaters May 6.

JPC is using its newest hair care line, Ultra Care, a moisture maintenance and relaxer line, to support the comedy about two African-American families from divergent socioeconomic backgrounds who come together one weekend in Martha's Vineyard for a wedding. The film features actors Angela Bassett, Paula Patton, Laz Alonso and Loretta Divine.