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Co-Marketing

  • Southern Comfort Fiery Pepper combines whiskey, hot sauce flavors

    LOUISVILLE, Ky. — Southern Comfort and Tabasco have teamed up to launch a new concoction.

    New Southern Comfort Fiery Pepper, which hits store shelves this month, can be served as a cold shot or incorporated into a cocktail, and features the flavors of Southern Comfort whiskey and original Tabasco brand pepper sauce.

  • Coty, Elite enter deal to launch new fragrance collection

    NEW YORK — Coty has teamed up with modeling network Elite to develop and market a new line of fragrances.

    Slated to launch in January, the collection will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion, Coty and Elite said.

    Financial terms of the deal were not disclosed.

  • The Art of Shaving teams up with Movember

    NEW YORK — The Art of Shaving, a Procter & Gamble brand, has teamed up with Movember to support the men's health charity's U.S. fundraising campaign.

  • Rite Aid sponsors flu vaccinations at Grand Central Terminal

    NEW YORK — Rite Aid kicked off its "Rite Aid Shield Yourself, New York" event Wednesday morning at New York's Grand Central Terminal, offering flu vaccinations delivered by Rite Aid pharmacists to the thousands of commuters passing through the Midtown Manhattan train station.

  • Pro Beauty Tools sinks teeth into 'Twilight' limited-edition collection

    EL PASO, Texas — Helen of Troy has acquired a license from Summit Entertainment to produce and market an exclusive line of Pro Beauty Tools under the "Twilight Saga" franchise.

    The exclusive "Twilight" limited-edition collection by Pro Beauty Tools, set for retail launch this month, coincides with the release of the film, "The Twilight Saga: Breaking Dawn - Part 1." The new collection consists of five styling appliances and a collection of professional brushes.

  • Rite Aid to deliver flu shots to commuters at Grand Central Terminal

    CAMP HILL, Pa. — Rite Aid will sponsor a flu vaccination clinic at New York's Grand Central Terminal to help prevent flu and raise money for a charity for families affected by 9/11, the retail pharmacy chain said Monday.

    The "Rite Aid Shield Yourself, New York" event will take place at Grand Central's Vanderbilt Hall on Wednesday and Thursday, from the morning through the evening, with pharmacists on hand to administer shots.

  • Kodak introduces limited-edition, Susan G. Komen EasyShare camera bundle

    ROCHESTER, N.Y. — Kodak has rolled out a limited-edition EasyShare camera bundle in partnership with Susan G. Komen for the Cure.

    The Susan G. Komen Edition (C1530) camera bundle features a 14-megapixel camera with a 3x optical zoom and a Kodak Share Button in pink, as well as a slim camera case, 4GB memory card and wrist strap with pink ribbons. What's more, $4 out of every purchase of the camera will be donated to Susan G. Komen for the Cure to help fight breast cancer.

  • Campbell's teams up with Wolfgang Puck to launch Italian sauces

    CAMDEN, N.J. — Campbell's is hoping consumers are ready to "mangia" as it launches a new line of Italian sauces under the Wolfgang Puck brand.

    Each of the new sauces, which are available at grocery stores nationwide this fall, are packaged in a distinctive 16-oz. jar to offer restaurant-inspired dinner at home, Campbell's said. The new varieties include:

    • Arrabbiata: Spicy marinara and roasted red pepper combine for a distinctive sauce with real kick;

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