Entertainment Tie-ins / Licensing

Schnuck Markets' free concert, featuring John Rich, benefits the Folds of Honor Foundation, which recognizes fallen and disabled military veterans by providing educational scholarships to their spouses and children.

Good Dye Young, which was founded by Paramore’s Hayley Williams and her stylist Brian O’Connor, launched its Poser Paste Hair Makeup and Semi-Permanent Hair Color at Sally Beauty.

Good2grow debuted the Fortified Water featuring Podz collectors’ tops, which feature characters from DC Comics, Marvel Comics, Trolls, Shopkins, My Little Pony and Minions.

Ruffles announced that it has partnered with six-time NBA All-Star Anthony Davis, and unveiled the Ruffles Ridge Tops, which were designed by the famed Shoe Surgeon of Los Angeles.

Doritos is launching Incognito Doritos, which are traditional looking bags of chips that can be transformed into the black and red edition of the Spider-Man suit debuting in ‘Spider-Man: Far From Home’.

The new Jelly Belly Disney and Pixar “Toy Story 4” collection features such film characters as Woody, Buzz Lightyear, Bo Peep and Forky, on its packaging.

Nutter Butter is celebrating its 50th birthday with a celebration that pays tribute to the last 50 years of American cultural moments and trends.

Actress Rachel Brosnahan is partnering with Cetaphil to share her sensitive skin journey and her favorite products from the brand.