Entertainment Tie-ins / Licensing

Göt2b partnered with Shaftesbury to create “Turning the Tables,” an original short-form series set in the world of electronic dance music.

Wtrmln SportWtr contains electrolytes and is available in three flavors — lemon lime, berry blast, and sun drenched citrus.

Celebrity makeup artist Sir John and Luminess Cosmetics partnered on a limited-edition collection inspired by Disney’s “The Lion King.”

Queen V debuted its “That’s What V Said” campaign, which looks to define new terms for feminine health and wellness by giving new meaning to the “that’s what she said” joke, the company said.

Popcornoplis' Americorn contains vanilla flavored caramel corn with patriotic colors, the company said.

Nicorette Coated Ice Mint Lozenges mark the first coated lozenge in the space and are meant to deliver long-lasting relief from cravings that keeps working after the lozenge dissolves, GSK Consumer Healthcare said.

Sally Hansen is showing its support for GLAAD with the Pride Collection, which features a rainbow of bold Xtreme Wear shades.

The Color Ultîme x Shay Mitchell Collection consists of four permanent metallic hair color shades that deliver vivid and intense color, the company said.