Premiums/ Incentives

ROCKVILLE, Md. — With "pet humanization" now a multibillion dollar business in America, the push to provide four-legged companions with human-quality products has given rise to an new type of pet owner: the premium pet product shopper, according to U.S. Pet Market Outlook, 2014-2015, released Thursday. 

STAMFORD, Conn. — L.A. Looks, a Newhall Laboratories hair gel brand, is kicking off a nationwide model search.

"L.A. Looks has an extremely passionate fan base, and it was a natural choice to target our trendy fans," said Newhall Labs VP marketing Jocelyn Yuan Riddle. "Since last year's model search was such a hit, we are once again looking for a man and woman who embody our modern brand both in appearance and spirit. Winners will get a chance to be featured in high-profile L.A. Looks brand marketing materials."

SACRAMENTO, Calif. — Blue Diamond Growers, an almond processing and marketing company, on Wednesday announced the launch of a new line of honey-flavored products across the Snack Almonds, Nut Thins and Almond Breeze lines.

CINCINNATI — Crest + Oral-B for Dental Professionals is celebrating its four registered dental hygienists Pros in the Profession award winners by sharing an exclusive grand prize trip to the Oral-B Innovation Center at Kronberg, Germany.

NEW YORK — Kao USA’s John Frieda Sheer Blonde has joined forces with TV personality, fashion designer and author Lauren Conrad to introduce the first “Keep up with Your Blonde” campaign.

LOS ANGELES — Sanrio, a global lifestyle brand best known for pop icon Hello Kitty, and nail fashion brand NCLA have partnered to release an exclusive collection of custom Hello Kitty nail wraps.

Launching September, the collection will fuse the iconic style of Hello Kitty with NCLA’s creative flare for nail art. This collaboration is one of many partnerships this year designed to celebrate Hello Kitty’s 40th anniversary.