Premiums/ Incentives

NORTHFIELD, Ill. — Crystal Light, a brand from Kraft Foods Group, on Monday announced a partnership with singer-songwriter Miranda Lambert for her upcoming "Platinum" tour. The brand will serve as presenting sponsor for the Grammy Award-winning artist.

The Crystal Light Presents "Platinum" Tour will kick off on July 10 and visit 30 cities throughout the United States this summer. The brand will host several engagement areas at select venues. Concertgoers will be able to sample products and take advantage of giveaways.

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat sunscreen, along with actress Busy Philipps, announced on Thursday the launch of the Best Summer Ever Sweepstakes.

LOS ANGELES — OPI Products, a subsidiary of Coty Inc., and Ford Motor Co. have announced a collaboration featuring the iconic Ford Mustang. The popular pony car — which celebrated its 50th anniversary in April — serves as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July.

FAIRFIELD, Calif. — Jelly Belly Candy Co. is celebrating a milestone with a product overhaul that will both draw in consumers and drive impulse sales, the company said.

LANDOVER, Md. — Giant Food is set to host a celebration in honor of the opening of its 50th Peapod Pick-up location across Washington, D.C., Maryland, Virginia and Deleware at the York Road Plaza Giant Food in Baltimore on Tuesday from 11:00 a.m. to noon.  

NEW YORK — South Beach Diet recently unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor.

The decision to launch the smoothie came from consumer demand, the company reported. When asked, 96% of survey respondents told South Beach Diet they wanted a chocolate-flavored smoothie. The new smoothie contains 6 g of protein and fiber, and has no artificial flavors, sweeteners or sugar alcohols.

CINCINNATI — Bounce, a brand from Procter & Gamble, announced the launch of its first-ever, in-wash fabric care product, Bounce Bursts. The product comes in a bead form that gives consumers control over the amount of scent they would like to add to their wash.

ST. LOUIS — Budweiser's limited-edition, red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.