Premiums/ Incentives

OMAHA, Neb. — Sergeant's Pet Care Products has created an innovative product called Vetscription PetSTOP! behavior correction spray for dogs and cats to help modify destructive or aggressive behavior. This new spray combines noise and a specially developed pheromone mist to provide quick, effective results. The spray's patent-pending pheromone mist is longer-lasting than noise products alone, so it helps redirect the pet's attention and behavior, and reminds pets not to re-engage in negative behavior, such as excessive barking, chewing or pulling on a leash.

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category. "Managers are telling us that the category continues to hold its own and, in some cases, is growing nicely," said Mark Deuschle, VP business development and chief marketing officer at the Global Marketing Development Center. "Greeting cards remain not only a top trip driver, but also one of the most profitable categories in the drug store environment," said Sabrina Wiewel, VP of Hallmark's chain drug team.

NEW YORK — SoftSheen-Carson Dark and Lovely and its Celebrity Style Squad are partnering with Sally Beauty Supply to get consumers back-to-school ready with hair consultations, mini makeovers and free gifts at select Sally Beauty Supply stores nationwide.

The SoftSheen-Carson Celebrity Style Squad includes stylists who have styled such celebrities as Tyra Banks, Destiny’s Child, Vanessa Williams, Ludacris, R. Kelly and more.

FONTANA, Calif. — Oral care brand Brush Buddies is expanding its line of licensed toothbrushes with the launch of the new Brush Buddies Smurfs Poppin' toothbrushes, Brush Buddies Smurfs Talking Toothbrushes and Brush Buddies Smurfs manual toothbrushes.

ST. LOUIS — Fancy Feast announced today a new line of cat food made with real cheddar cheese. Coinciding with the launch of the new pet food line is a Pinterest sweepstakes where participants have the chance to win a trip to New York City.

LAS VEGAS — LashDip, a semi-permanent lash enhancement line that uses gel-based coating to make lashes lusher, has launched its first retail line.

It is not a lash extension or a strip; rather it is a weightless, gel-based coating that delivers all the perks of mascara but lasts for weeks.

NEW YORK — HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.  

The on-site New Product Showcase at HBA Global, held June 18 to 20 at the Jacob K. Javits Convention Center in New York City, had attendees voting for their favorite finished products and packaging innovations from global suppliers and emerging beauty and personal care manufacturers.