Retail Media

LOS ANGELES — Music mogul Sean Combs and actor/producer Mark Wahlberg on Wednesday announced a joint venture with fitness and wellness water brand AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, former president of Fiji Water.  

Together they will help drive the AQUAhydrate brand and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.

 SEATTLE — Seattle's Best Coffee, part of Starbucks Corporation, and leading specialty food manufacturer Inventure Foods, Inc. are teaming up to launch Seattle's Best Coffee Frozen Coffee Blends, the coffee category's first blend-at-home frozen coffee beverage.

PLANO, Texas – Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

GUILFORD, Conn. — Mitchell-Vance Laboratories on Tuesday announced that its ScarAway Silicone Scar Sheets, designed for the treatment and prevention of both hypertrophic and keloid scars, are making their debut in 3,400 Walmart locations.  

GUILFORD, Conn. — A sheet designed to fade and flatten C-section scars is available at Buybuy Baby stores, the manufacturer said.

ScarAway Silicone C-Section scar sheets used to be available only through hospitals but are now available at Buybuy Baby stores nationwide and online, manufacturer Mitchell-Vance Labs said.

TAMPA, Fla. — Not Your Mother’s hair care is further expanding its distribution by adding Ricky’s NYC to its retail mix.

The “one-stop supershop for everything beauty,” is playing host to a diverse, cult-like following of clients from hip teenagers and their moms to celebrities and pro hair stylists. As of mid-November, Ricky’s NYC has brought in Not Your Mother’s full line of hair care in all its retail stores as well as its online store.

PITTSBURG, Calif. — Olivia Garden is looking to help beauty mavens extend the life of their brush with its The Brush Cleaner and The Comb Cleaner.

CLEARWATER, Fla. — ISM International has announced that, following initial negotiations with several large retails chains, it has secured a distribution deal with a well-known U.S. retail chain for its line of organic green cosmetic MyGirl products.
 
Details of the arrangements are not yet available for publication, the company stated.

The distribution agreement will introduce MyGirl organic, nontoxic, nonflammable and no-offensive-odor nail polish remover to retail chains in the United States and Canada.