Retail Media

“We want to make sure we’re talking to our members where and how they want to be spoken to.”


That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue. In case you missed it, you can download the full report here.


Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.


MONTREAL — Beauty brand L'Oréal Paris has signed on as a major sponsor and official beauty partner of the Toronto International Film Festival and will roll out an array of programs designed to provide the ultimate Hollywood Red Carpet beauty experience to festival goers and fashion followers across Canada.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Men is aiming to revolutionize its Adrenaline Series of antiperspirant/deodorant by adding movement-activated antiperspirant technology for men.

The Degree Men Adrenaline Series now features exclusive Motionsense technology, which is triggered by even the most sudden and slightest of body movements releasing extra protection throughout the day to fight sweat and odor before they start.

CHICAGO — Mor has expanded its lineup of sparkling enhanced water with a new flavor.

The company said its peach passionfruit flavor contains five calories per can and is infused with all natural fruit flavors, enhanced with a smart blend of herbs, electrolytes and vitamins, and doesn't contain sugar, sodium or caffeine.

In related news, Mor recently tapped consumer packaging company Rexam to launch a redesigned package for Mor beverages, which now are available in 12-oz. Rexam Sleek cans.

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

MEMPHIS, Tenn. — The Coppertone Solar Research Center has announced the launch of two new product lines: Coppertone Sport Pro Series and Coppertone Wet ‘n Clear.

The new Coppertone Sport Pro Series sunscreens are designed to help protect sports enthusiasts from the damaging effects of the sun, while not compromising skin’s natural hydration. The new Coppertone Wet ‘n Clear line offers families sun protection that cuts through water without needing to towel dry, while also helping to keep skin moisturized.