Sports Sponsorships

MISSISSAUGA, Ontario — An athletic team consisting entirely of people with diabetes will take part in several professional competitions and speaking events in Canada.

Team Novo Nordisk, organized by the Danish drug maker, includes 17 professional bike riders from 10 countries, including winners and podium finishers from professional races. The team will take part in the Tour de Beauce in Quebec, with three cyclists, and will compete in BC Superweek in British Columbia, as well as other competitions around the country.

MADISON, N.J. — Pfizer Consumer Healthcare announced today that Advil is the official pain reliever of Tough Mudder, a 10 mi to 12 mi obstacle course, as part of the Advil Relief in Action campaign that celebrates volunteers who don’t let pain get in the way of providing relief to others.

CHARLOTTE, N.C. — In partnership with the Washington Nationals, Harris Teeter is hosting a food drive now through July 8, 2013 to support its local food bank partners, the supermarket retailer announced Monday. 

In addition to donating food at local Harris Teeter stores, Nationals fans may bring non-perishable food items to Nationals Park on July 6 and 7 when the team faces the San Diego Padres. Volunteers will collect donations outside Center Field Gate from the time gates open through the fourth inning. 

 ATLANTA — Coca-Cola announced this week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.

TARRYTOWN, N.Y. — Prestige Brands on Monday announced the launch of Goody's Headache Relief Shot. The product combines the pain relievers acetaminophen and caffeine in a fast-acting, single-dose liquid. 

CHICAGO — Arizona Beverages has teamed up with former NBA All-Star and champion Shaquille O'Neal to launch an all-natural cream soda line. Soda Shaq has hit the market in Arizona's single-serve 23.5oz. can from Rexam.

Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all Arizona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

NEW YORK — AMBI Skincare, which recently joined Valeant Pharmaceuticals North America, has added Jeanine B. Downie, a board-certified dermatologist with an active practice in New Jersey, New York and California, as a skin of color expert for the brand.

BASKING RIDGE, N.J. — Mylan Specialty is extending a marketing campaign around its line of emergency treatments for severe allergic reactions.