Sports Sponsorships

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday launched its Advil Relief in Action campaign in support of both Habitat for Humanity and Wounded Warrior Project.

Beginning May 1, a portion of the price of participating Advil bottles will go to Habitat for Humanity International and Wounded Warrior Project. The Advil Relief in Action program will also be on-site at Habitat for Humanity builds and in conjunction with Wounded Warrior Project at Tough Mudder events.

BIRMINGHAM, Ala. — Novo Nordisk has launched a diabetes awareness sweepstakes in which the winners get a free trip to the 2013 IndyCar finale, the Danish drug maker said Friday.

The company announced that it had hired IZOD IndyCar Series Charlie Kimball as spokesman for its Race with Insulin contest. Kimball, the first licensed driver with diabetes to race at the highest level of the series, was diagnosed with the disease during a routine doctor visit in 2007 while racing in Europe and is a user of Novo Nordisk's NovoLog (insulin aspart [rDNA origin]).

EL SEGUNDO, Calif. — Skin care brand Murad has announced that for the second consecutive year it has been named an Official Skincare Partner of the Los Angeles Dodgers for the 2013 regular season.

Murad will provide sun protection advice, as well as skin care products for the players and fans with special giveaways and promotions slated throughout the season.

CINCINNATI — Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan's Upper West Side.

PURCHASE, N.Y. — Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Men+Care has teamed up with basketball greats to share a different side of themselves with sport fans throughout the NCAA Division I Men’s Basketball tournament.

 PARSIPPANY, N.J. — Post Foods is launching a new flavor of its Grape-Nuts cereal, Grape-Nuts Fit, the company announced on Tuesday.

Grape-Nuts Fit is a new cereal made with an assortment of flavors and textures, including lightly crunchy nuggets, granola, cranberries, puffed barley and natural vanilla flavor. The new cereal boasts 6 g of protein and 42 g of whole grains.