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Sports Sponsorships

  • Troy Healthcare inks Stopain sponsorship deal with AFL's Philadelphia Soul

    HAZELTON, Pa. — Troy Healthcare on Wednesday signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

  • Giant Food announces Child Hunger Grants, 2012 contributions

    LANDOVER, Md. — Giant Food, joined by Feeding America food bank leaders, held a press conference today to highlight the company's 2012 giving and announce Child Hunger Grants. Giant’s monetary and in-kind contributions exceeded $12 million, which was an increase from $8.3 million in 2011.

  • Special Olympians from So. Fla. participate in CVS Caremark All Kids Can Baseball Camp

    WOONSOCKET, R.I. — More than 20 athletes from Special Olympics Florida experienced what it’s like to be a major league ball player when they took part in a recent CVS Caremark All Kids Can Baseball Camp during Red Sox Spring Training.

  • Sam Adams Boston Lager to be available in cans for convenience, outdoor events

    BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

  • Tweezerman names Olympic Gold medalist Lindsey Vonn as first brand ambassador

    NEW YORK — Beauty tools manufacturer Tweezerman has tapped Olympic Gold medalist Lindsey Vonn to be its first-ever brand ambassador for North America.

    Vonn is collaborating with Tweezerman and will participate in various marketing activities throughout the year, including Tweezerman’s first television commercial and a digital campaign.

  • Evander Holyfield to make two appearances as part of Jewel-Osco’s 'A Taste of Black History' program

    ITASCA, Ill. — Evander Holyfield, the only five-time world heavyweight champion, will greet Supervalu's Jewel-Osco customers and boxing fans during appearances at two of the retailer’s Chicago stores. Holyfield will be the special guest at free food sampling events on Feb. 16 and 17 that will be held as part of Jewel-Osco’s ongoing “A Taste of Black History” program, a month-long initiative that recognizes the retailer’s African-American vendor partners. 

  • Valeant announces CeraVe sunscreen line at New York event

    NEW YORK — Canadian drug maker Valeant Pharmaceuticals North America announced Wednesday plans to launch a new sun care line nationwide in the spring.

  • BC Powder new sponsor of SEC

    TARRYTOWN, N.Y. — Prestige Brands on Tuesday announced a new sponsorship with the Southeastern Conference featuring its BC Powder analgesic brand.

    Just in time for basketball championship season, the BC Powder sponsorship will introduce SEC fans to the fast-acting analgesic with a multi-tiered marketing campaign that includes 30-second television spots, radio broadcasts and consumer events. The sponsorship will continue through football season this fall.

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