Sports Sponsorships

COLORADO SPRINGS, Colo. — The Global Market Development Center on Monday announced Party Animal — a manufacturer of flags, banners, collectible toys and knick-knacks featuring licenses from the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League and more than 70 colleges and universities — has joined the manufacturer's association.

HACKETTSTOWN, N.J. — As part of its official sponsorship of the Rock 'n' Roll Marathon Series, Mars Chocolate is encouraging Facebook users to make a personal pledge to their health once a week and share with other like-minded athletes what inspires them to lead an active and healthy lifestyle.

MORRIS PLAINS, N.J. — Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

ENGLEWOOD CLIFFS, N.J. — Dove Men+Care, a Unilever men’s personal care brand, is giving sports fans a look inside the lives of basketball legends just in time for the start of the 2012 NCAA Division I men’s basketball championship.

EL SEGUNDO, Calif. — Murad, whose skin care products are sold at such retail locations as Sephora and Ulta, has been named the official skin care partner of the Los Angeles Dodgers for the 2012 baseball season.

Murad will be providing skin care tips and sun protection advice along with product for the baseball team’s players and fans, with giveaways and promotions during all daytime home games throughout the 2012 regular season.

MELVILLE, N.Y. — Hain Celestial is encouraging consumers to create a two-minute video showcasing the company's Greek yogurt brand.

PURCHASE, N.Y. — Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

MINNEAPOLIS — Wheaties is introducing three new Wheaties boxes that feature retro images of former "Wheaties Champions."

The cereal brand said touting images of Muhammad Ali, Bruce Jenner and Mary Lou Retton on its boxes is designed to call out how these three athletic legends have continued to inspire America’s future athletes.