Sports Sponsorships

SUPPLIER NEWS — A remedy for odors that lurk in trash cans has entered the market. Trash Dash, a new item marketed under the BestAir brand, is a sodium bicarbonate-based product that is designed to enhance indoor air quality and add a fresh scent to trash or recycling containers by absorbing odors. Available in citrus burst or lavender vanilla scents, BestAir Trash Dash is available in 8-oz. containers and carries a suggested retail price of $3.99 
to $4.49.


LOS ANGELES — BodyArmor SuperDrink announced that a National Football League star has joined its roster as a partner and investor.

Baltimore Ravens running back Ray Rice will engage in events, promotions, product testing and campaigns both regionally and nationally on behalf of BodyArmor SuperDrink, a line of nutrient enhanced sports drinks. Rice joins gridiron football stars Rob Gronkowski, LeSean McCoy, and Jason Pierre-Paul, as well as rookie baseball phenom Mike Trout.

LAKE FOREST, Ill. — The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

BATTLE CREEK, Mich. — Kellogg's has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has launched its global P&G "Thank You Mom" campaign in celebration of 100 days to go until the opening ceremony of the London 2012 Olympic Games.

The campaign recognizes and celebrates the moms behind the athletes by thanking moms for all they do, and is a part of P&G’s worldwide partnership with the International Olympic Committee. It marks the biggest campaign in P&G’s 174-year history and will run from now through the end of the Olympic Games.

CHICAGO — Coors Light is kicking up its sponsorship of Mexico's Primera soccer division by reaching out to Hispanic consumers with new digital efforts.

Coors Light, a U.S. sponsor of the league, said it's now giving soccer fans on-the-go access to in-depth and exclusive articles on the Primera Division, the latest scores, stats and highlights by expanding FanaticosDelFrio.com, a website that offers the league's fans exclusive content and was launched last year. Extensions of the site include:

PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.

"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand's spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.

NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.